Sotirios Seridis

About

Sotirios Seridis is a digital marketing professional with ten years of experience across all digital specialties, including performance marketing, PPC, SEO, media planning, data analytics, UI/UX consultation, and e-commerce. He has worked for global leading media agencies like HAVAS, MediaCom, PHD, WPP, and Omnicom and numerous startups in major regional hubs such as London, Dubai, and Singapore. He also has built two digital performance departments from the ground-up and managed countless digital campaigns for a diverse portfolio of local and multinational companies like Unilever, Volkswagen, Google, and Etihad Airways. At General Assembly Singapore, he works as a digital marketing instructor across an array of topics, including Google AdWords, Facebook and Instagram advertising, SEO training for startups, e-commerce best practices, and digital analytics.

Employment

7 roles

Nov 2017 - Present 8 years 6 months

Digital Marketing Instructor

General Assembly

Planned, developed, and delivered digital marketing training curriculum, workshops, and boot camps.
Taught across an array of topics, including Google AdWords, Facebook and Instagram advertising, SEO training for startups, e-commerce best practices, digital analytics, and user experience.

Oct 2016 - Jan 2018 1 year 3 months

Regional Associate Director

PHD Media

Led a team of five digital performance executives, responsible for the strategy and implementation of Unilever’s paid search, SEO, and e-commerce activities across APAC and Africa.
Collaborated with global PHD, Resolution, and Unilever teams to deliver bespoke digital strategies for multiple key Unilever brands.
Automated digital analytics, reporting, and data visualization across all market APAC markets.
Streamlined data analysis to identify key business insights.
Facilitated and scaled digital innovation projects worldwide.
Taught Unilever and Resolution teams on digital media, software engineering, and UX best practices.

May 2016 - Sep 2016 4 months

Digital Marketing Consultant

Independent

Worked with numerous successful local and regional startups across all core digital specialties, including PPC, SEO, mobile advertising, email marketing, data analytics, UI/UX consultation, as well as advising on e-commerce best practices.
Trained corporate and agency teams on performance marketing, analytics, and marketing automation.
Clients: Kantar Worldwide, UOB, Adecco, Marketing Interactive, Third Bridge Media, QED, AIOZ, Lenzing, Cariuma, GroupM Vietnam, Blak Labs, Virtual EMDR, Servicemarket.com, CUSTO, AVYANNA, Bluetours.gr, and Zantehotels4u.com.

Mar 2014 - May 2016 2 years 2 months

Head of Search

Hug Digital

Hug Digital is part of WPP that delivers all types of digital marketing and advertising services across Dubai, Saudi, Egypt, and Qatar.

Configured Hug’s Digital Media division from the ground up, across all core digital specialties, including search, PPC, SEO, digital planning and buying, data and analytics, and ad operations.
Led the development of the digital strategy for Hug’s client portfolio across Middle East and North Africa region, such as Lenovo, Pizza Hut, iFly Dubai, Magic Planet, MAF, Warwick Hotels, Mai Dubai, Isuzu, and Jotun.

Jan 2013 - Mar 2014 1 year 2 months

Head of Bid Media & SEO

MediaCom MENA

Established Mediacom MENA’s performance department from the ground up, centralizing all digital performance activities such as PPC, SEO, and ad operations, to serve the entire MediaCom’s client portfolio in the Middle East and North Africa.
Clients: Etihad Airways, Volkswagen, AIG, Sony Mobile, Qatar National Bank, and National Bank of Abu Dhabi.

Jul 2012 - Dec 2012 5 months

Search Specialist

MediaCom UAE

Planned, implemented, monitored, and optimized digital performance campaigns across all major performance channels, including pay per click, paid social, and online video, serving the entire MediaCom’s client portfolio in Middle East and North Africa.
Devised SEO strategies and consulted on SEO best practices.

Oct 2011 - Jun 2012 8 months

Search Marketing Consultant

HAVAS

Planned, implemented, monitored, and optimized lead generation PPC campaigns, as well as consulted clients on SEO best practices and website usability (UI/UX) across a wide client portfolio within recruitment and education sectors.
Clients: IBM, Virgin Group, University of Glasgow, University of Manchester, and University of Westminster.