Pete Bartolik

Pete has worked on both sides of the editorial fence as a journalist and public relations strategist.

• Wrote and edited custom print and electronic publications.
• Developed content strategies and future campaigns for clients.
• Completed contract editor assignments for B2B and B2C tech publications.
• Clients: AEVI, Cisco, Dell, HPE, Huawei, IBM, Intel, Microsoft, Red Hat and VMware.

• Wrote about business technology and IT management issues.
• Produced white papers, magazine articles, newsletters, blogs and ghostwrote executive byline viewpoints.

Zscaler is a global cloud-based information security company specializing in advanced persistent threat, data loss prevention, SSL inspection and next generation firewall.

• Covered a wide range of content creation as well as PR development.
• Ghostwrote executive bylines.
• Revised competitive "battle cards" and communicated with the team to improve and adjust campaigns.
• Developed partner solution brochures and web content.

SimplyDirect offers account-based marketing services to B2B technology clients.

• Developed demand generation surveys for clients and created white papers from results.
• Conducted research, surveys, and interviews to gain understanding of business and hence communicate with various teams to adjust business strategies.
• Detected issues through UI and UX testing as well as analyzing data and investigated ways to resolve them.
• Compiled and came up with performance reports.

Verifone is a global company that provides technology for electronic payment transactions and value-added services at the point-of-sale. 

• Handled content creation and analyzed content performance.
• Managed the primary media and analyst relations contact.
• Developed content for press releases, media kits, and white papers.
• Ghostwrote for executive bylines and other news and enterprise content.

• Managed all assignment and editing of original content.
• Selected licensed content for "webzine".
• Oversaw content published in subscription newsletters for customers of Microsoft ERP business suites.

• Managed all assignment and editing of articles.
• Wrote copy and copyedited all content in quarterly publications for executive customers at companies using Microsoft business products.

Solidus Networks, Inc., doing business as Pay By Touch, provides biometric authentication, personalized marketing, and payment solutions.

• Communicated actively with the media and PR team on campaigns.
• Developed a media and analyst relations program.
• Worked on ensuring a smooth relaunch of Solidus Networks as Pay By Touch.

Lois Paul & Partners (LPP) is a Boston PR agency focusing on healthcare and technology public relations.

• Oversaw multiple areas of LLP and led programs.
• Developed client strategic consulting, team operations management of high-tech specialty media relations agencies.
• Managed Silicon Valley based operations with additional temporary responsibility for Austin operation.
• Led the complete operation of the agency in accordance with the strategic plans.
• Directly communicated with clients, including Lotus, Intel, Nortel, Hypercom, Verifone, and Sybase.

• Contributed to the content vetting and campaign releases.
• Edited all content for the monthly publication for business users of Lotus spreadsheet and other productivity tools.
• Assisted merger of publication into PC World.

Computerworld leads with analysis of news, transformational technologies and trends, providing peer-based content with real-world strategies for implementing technology to drive business results.

• Led a team of over 40 members at premier enterprise's, Information Technology, a weekly publication.
• Spearheaded the directions of teams over three locations.
• Edited news articles and other contents published by the enterprise.
• Created content for the weekly publications covering themes from news to technology and startups.