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Cynthia Pena

E-Commerce Marketing Expert

Cynthia Pena

Former digital marketing consultant at Sephora.

Cynthia Pena is an e-commerce marketing expert focused on developing and executing marketing strategies, campaigns, content, and products to maximize conversion. At Sephora, she managed optimization inside JCPenney partnership via retention marketing channels, as well as planned for overall business growth during critical timeframes, including COVID-19, Holiday 2019, 2020 Holiday strategy, and key brand launches. She also worked as a mobile marketing lead at Hotwire and CRM manager at eBay.

E-Commerce Marketing
Marketing Strategy
Content Marketing
Conversion Optimization
User Acquisition
User Retention
Campaign Strategy
Product Management
Client Strategy
Content Development
Mobile Marketing
Email Marketing
Social Media Marketing
Display Advertising
Brand Strategy
SEO
SEM
Affiliate Marketing
Cynthia Pena

Cynthia Pena

Former digital marketing consultant at Sephora.

E-Commerce Marketing Expert

Cynthia is Available for Projects

Work with Cynthia

Employment Highlights

Digital Marketing Consultant

Sephora

November 2019 - June 2020 (8 months)

Senior Marketing Manager, Content & Client Experience

Sephora

March 2016 - April 2019 (3 years 2 months)

Senior Manager, Mobile Marketing

Hotwire

October 2014 - February 2016 (1 year 5 months)

Senior Manager, Retention & Monetization

Rdio, Inc. (now Pandora)

September 2013 - August 2014 (1 year)

Education Highlights

Certificate, Marketing Metrics & ROI

UC Berkeley Extension

September 2012 - June 2015 (2 years 10 months)

Certificate, Integrated Marketing Communications

UC Berkeley Extension

September 2002 - June 2005 (2 years 10 months)

BA, Political Science

University of California at Riverside

September 1998 - June 2001 (2 years 10 months)