<ul><li>Double major in History and Cultural Studies.</li><li>Minor in Art History.</li><li>Recipient of Womble full-tuition scholarship.</li><li>Graduated Summa Cum Laude, with 3.93 GPA.</li></ul>

<ul><li>Pitched, researched, and wrote unique content tailored to the editorial style and tone of voice of different print and online publications. </li><li>Researched and interpreted relevant data to produce short and long form content.</li></ul>

Editorial Writer

<ul><li>Created bespoke content and marketing copy for clients such as museums, apps, and websites to engage users with informative writing consistent with each brand’s strategy and voice. </li><li>Focused on TOV and creating brand books for luxury clients. </li><li>Produced deliverables including case studies, microcopy, client presentations, exhibition texts, biographies, videos, blog posts, original guides, customer journeys, and promotional print materials.</li></ul>

Copywriter

<ul><li>Conducted market research in Thailand and Madrid for international clients, offering consumer insights, trend predictions, and branding strategy on a freelance basis. </li><li>Analyzed and synthesized user journeys to create insight decks, design consumer interviews, and conduct client presentations. </li><li>Clients: Netflix, Kellogg, and Diageo.</li></ul>

Market Researcher, Consumer Insights

<p>Studio Banana is an interior design studio based in London, UK with an office in <span style="color: rgba(0, 0, 0, 0.9);">Madrid, Spain.</span></p><ul><li>Created and implemented content strategy for new business related to the future of work, talent journey, and user-centered design. </li><li>Coordinated directly with clients and internal teams to create web copy, videos, case studies, sales pitches, and supporting texts. </li><li>Managed content on their MailChimp accounts and update and edited their CMS. </li><li>In charged of content strategy and implementation for the OSTRICHPILLOW brand. Tasks included writing copy for their new ecommerce, defining tone of voice, writing an internal brand book to standardize messaging across platforms, creating a B2B catalogue, implementing a record breaking B2C marketing and email campaign, and executing a product launch.&nbsp;</li></ul>

Lead Copywriter

<ul><li>Identified and wrote up points of interest in the city, pitched and wrote news stories and articles, photographed attractions, and edited and updated existing content in their CMS.</li><li>Used local knowledge to craft unique guides and any relevant content that visitors will find useful.</li></ul>

Bangkok Local Writer

Produced an article about the author Maya Rodale as she explained why romance novels play an important role in readers' lives and why the genre is worthy of respect.

The Revolutionary Act of Reading Romance

Micaela Marini Higgs

How Time Moved From Our Pockets to Our Wrists

Published content in Southeast Asia Globe about saving the street dogs in Thailand.

Thailand’s Strays: Saving the Street Dogs

Wrote an article featuring Talad Plu (Thonburi), known as one of Bangkok’s best places for street food to the stalls and restaurants that have served the local community for generations.

Food Walk #5: Century-old Recipes Are the Secret to Talad Plu’s Popularity Today

Stepping inside The Westin Palace Madrid's Museo Bar is like entering a time capsule  one with strong drinks, plush seating and a dose of history.

The History of The Westin Palace Museo Bar, Madrid | Marriott TRAVELER

Created an article on the impact of China's decision to no longer had the same financial and environmental incentives to accept the world’s waste.

America’s New Recycling Crisis, Explained by an Expert

Why You Should Find Time to Be Alone With Yourself

Published content in Four Seasons Magazine featuring vermouth which is served in Madrid, Spain.

Four Seasons Magazine - Issue 4 2019 - Page 60

Published an article in The New York Times about the benefits of complaining in dealing and processing negative emotions like stress and frustration.

Go Ahead and Complain. It Might Be Good for You.

Crafted a portfolio showcasing all written works for various clients.

Complete Portfolio

English (British)

Micaela Higgs is an editorial and content writer with experience writing content and marketing copy for B2B and B2C clients such as museums, brands, apps, websites, and luxury guides. She has crafted market research and branding reports for companies like Netflix and Kellogg, written content for travel apps, and given Michelin exclusive peeks into Thai food traditions. Her work has appeared in The New York Times, Women’s Wear Daily, The Michelin Guide, Vogue, BBC Travel, Eater, The Goods/Racked, Tonic, Lonely Planet, Munchies, VICE, JSTOR Daily, The Pacific Standard, and Ozy.

Micaela Marini Higgs

Employment Highlights

Education Highlights

Portfolio

The Revolutionary Act of Reading Romance

How Time Moved From Our Pockets to Our Wrists

Thailand’s Strays: Saving the Street Dogs

Food Walk #5: Century-old Recipes Are the Secret to Talad Plu’s Popularity Today

The History of The Westin Palace Museo Bar, Madrid | Marriott TRAVELER

America’s New Recycling Crisis, Explained by an Expert

The Revolutionary Act of Reading Romance

How Time Moved From Our Pockets to Our Wrists

Thailand’s Strays: Saving the Street Dogs

Food Walk #5: Century-old Recipes Are the Secret to Talad Plu’s Popularity Today

The History of The Westin Palace Museo Bar, Madrid | Marriott TRAVELER

America’s New Recycling Crisis, Explained by an Expert