Tiphereth Gloria
Social Media Strategy

Tiphereth Gloria

Worked with Merck, Microsoft, Expedia, & Citibank.
Work with Tiphereth Work with a Social Media Strategy

About

With over 19 years' experience, Tiphereth Gloria is a thought leader in digital marketing spanning social and digital strategy, teaching social advertising, digital and social content, SEO, campaign planning and execution, and digital transformation. She has experience in different industry sectors, including beauty and fashion, technology and business solutions, government, health, FMCG, alcohol, and QSR. While in global agencies such as M&C Saatchi, VMLY&R, Razorfish, and Leo Burnett, she has worked with high-profile clients as Optus, Pizza Hut, Revlon Australia, LG Australia, Microsoft Australia, Pepsi Australia, Arnott's Biscuits, Aussie Home Loans, Perpetual Investments, Colgate, Samsung, Barilla Australia, Channel 9, and World Vision Australia.

Employment

4 roles
Apr 2014 - Present 12 years 1 month
Brand, Content, Social & Digital Strategist
Independent
  • Worked with a range of agencies and different clients. 
  • Developed digital content strategy for Cancer Institute of NSW.
  • Created social strategies for Lion Brands such as Zooper Dooper, King Island Dairy, Big M, and digital strategy for Chisholm Online (for Reborn).
  • Conceptualized and executed content strategy for CommSec (for LIDA Australia, part of M&C Saatchi Group).
  • Optimized Pledge to Quit/Nicabate Facebook activity for more than two years, for Now Communications Group.
  • Developed digital and social strategies for Newcastle based retail brands (for Enigma).
  • Created and managed social campaigns for medical and lifestyle brands (for Cube PR).
Sep 2013 - Feb 2014 5 months
Social Media Strategy Director
M&C Saatchi Sydney
  • Drove the social offering of the agency, which laddered back up to the overarching positioning of M&C in the region.
  • Worked across major accounts and business units, educating clients, account service and creative teams.
  • Optimized creative opportunities for social across Optus, CommBank, PizzaHut, Purina, CommSec, Bang PR, Steggles, and Lilydale.
  • Successfully achieved results, including pitch wins for OnePiece and Luna Park, Steggles Australian Open Twitter campaign @The Steggler, and Optus Rockcorps social strategy.
Jun 2013 - Aug 2013 2 months
Senior Social Consultant
BT Financial Group
  • Worked within the digital team, and closely with the brand team and marketing managers.
  • Built social media marketing capacity for both the B2C and B2B brands.
  • Set up processes for B2C social management, to ensure a fully compliant audit trail and social content strategy for B2C.
  • Developed social implementation pilot plan for B2B brands across the BT Financial Group.
  • Supported internal social initiatives including LinkedIn networking groups.
  • Tested and learned social advertising campaigns including Twitter and LinkedIn.
May 2010 - May 2013 3 years
Strategist
VML Australia/George Patterson Y&R Sydney
  • Worked across pitch and new business briefs, and proactively looking at ways to socialize existing clients brands, including Jagermeister Australia and Dick Smith pitch wins.
  • Worked on brand and product briefs, doing through-the-line planning including social and digital strategies and campaign activity for LG Australia and Revlon AU.
  • Developed audit and recommendations for Australian Defence Force around the use of social media, commissioned by ADF after the Skype incident in April. A landmark project for Australian social media, included social analysis, quantitative and qualitative research of attitudes and behavior in social media platforms.
  • Created through the line strategy for LG Australia.
  • Provided social and digital strategic recommendations for Transport for NSW Don’t Rush and other speeding and road safety related campaigns.
  • Managed social media engagement strategy and implementation for NSW Electoral Commission - NSW Election March 2011 and Local Govt. Elections Sept 2012.

Education

Jan 1988 - Dec 1988 11 months
Post Graduate Diploma, Applied Film & Television
Swinburne Institute of Technology
Jan 1982 - Dec 1985 3 years 11 months
Bachelor of Arts, Modern Australian & Aboriginal Anthropology
University of Adelaide

Portfolio

5 items