Caroline Rocaline
UI/UX Designer

Caroline Rocaline

Previously from aCommerce & Iris Worldwide Indonesia.
Work with Caroline Work with a UI/UX Designer

About

Caroline Rocaline has ten-year experience with five years in creative agency industries and five years in digital marketing at a multinational e-commerce agency. As an art director and graphic designer, she has worked on branding, advertising, and ATL/BTL projects for local banking, finance, and telecommunications companies in Indonesia, such as XL axiata, BNI, Astra International, Lippo Insurance, and RBS Bank. At aCommerce, she developed and managed creative and social media campaigns for brands like L’Oreal, Kiehl’s, NYX, St. Ives, Unilever, Garnier, Kose, Laneige, Eiger, Masari, Uniqlo, Delsey, 9to9, Metrox, Hush Puppies, HP, Samsung, Best Denki, and Phillips. Caroline is proficient in Adobe Design software, Google Analytics, Hootsuite, Google Data Studio, and SEMrush.

Employment

6 roles
May 2012 - Present 13 years 11 months
UI/UX & Graphic Designer, Art Director & Copywriter
Independent
  • Worked with clients across various industries, including IT, banking, fashion, FMCG, tech, and marketing.
  • Analyzed the design and strategy of clients' businesses.
  • Designed various projects, including print and digital campaigns.
Jul 2018 - May 2019 10 months
Marketing Planning & Strategy Consultant
aCommerce
  • Conducted a pitch for all potential clients.
  • Helped to forecast client’s monthly budget spend including media plan and define the KPIs periodically, monitored the digital performances, managed communication between vendors and client.
  • Worked on creating dashboard performance for client using Supermetrics and Google Data Studio.
  • Presented the performance to client and managed needed business administration together with finance, management, and legal team.
  • Managed categories, including hardline, banking, fashion, FMCG, and marketplace. Channel range includes social media, affiliate, display ad, marketplace ad, influencers, email marketing, SEO, and SEM.
  • Succeeded in delivering the projects as per proposed KPIs and managed ten clients.
Apr 2016 - Jun 2018 2 years 2 months
Creative Marketing Manager
aCommerce
  • Managed two sub-divisions (creative and social media) that consist of seven designers, three social media strategists, and two social media officers. Conducted team grooming by internal training regularly, reviewed and supervised teams performances and the outputs.
  • Worked on building the price and product for digital marketing divisions, related to creative and social media services.
  • Pitched, managed, and monitored quality creative, campaign, and social media project.
  • Bridged communications both in the internal teams (within divisions) and external communications (for many clients).
  • Delivered to support 35 clients with hundreds of campaigns and more than 12,800 creatives.
  • Clients: FMCG: L’Oreal, Kiehl’s, NYX, St. Ives, Unilever, Garnier, Kose, Laneige. Fashion & Luxury: Eiger, Masari, Uniqlo, Delsey, 9to9, Metrox, Hush Puppies. Hardline: HP, Samsung, Best Denki, Phillips.
Jun 2015 - Mar 2016 9 months
Creative Leader
aCommerce
  • Awarded as “Best Marketing aCommerce Indonesia 2015” by Aditya Jamaludin, head of digital marketing of aCommerce for achievement managing the team and projects in servicing 62 clients during the tenure within two years.
  • Built and led design team including recruiting and team development. 
Jan 2014 - May 2015 1 year 4 months
Senior Digital Designer
aCommerce
  • Conducted design/redesign projects of several offline-online creative applications.
  • Collaborated with many UI/UX designers, web developers and tech project managers, head of marketing, PPC, SEO team, PR managers, and other colleagues to deliver creative applications such as mobile app, newsletters, digital static-interactive banners, websites, marketing collaterals, and internal creative design needs.
Nov 2011 - May 2012 6 months
Art Director
Iris Worldwide Indonesia
  • Collaborated with teams in branding, advertising, ATL and BTL creatives for local Banking, Telco companies in Indonesia.
  • Clients: XL axiata, BNI, and Astra International.

Education

May 2019 - Present 6 years 11 months
MBA, Contemporary Marketing Management
S P Jain School of Global Management (Dubai, Sydney & Singapore)
Aug 2004 - Sep 2008 4 years 1 month
Bachelor of Design, Visual Communication
Universitas Pelita Harapan

Portfolio

13 items