Oliver Donnelly
Digital Marketer

Oliver Donnelly

Former digital marketer for SORA Healthcare.
Work with Oliver Work with a Digital Marketer

About

Oliver Donnelly is an accomplished digital marketing specialist with a focus on social media marketing, content marketing, and web optimization. At Aruma, he has initiated searches and generated interest with talent communities through social media and digital platforms (Facebook, LinkedIn, Twitter, and Job Boards), as well as promoted the Aruma brand through acquisition strategies. He also has worked on digital marketing at Irish HomeCare, specializing in social media marketing, PPC, Google marketing, brand management, content marketing, graphic design, and CMS.

Employment

5 roles
Jan 2020 - Present 6 years 4 months
Digital Marketing Researcher
Aruma
  • Identified and sourced passive and proactive candidates from a range of diverse talent pools for current, emerging, and future roles.
  • Initiated searches and generated interest with talent communities through social media and digital platforms such as Facebook, LinkedIn, Twitter, AI, and Job Boards.
  • Developed success profiles for all Aruma roles.
  • Created and managed advertisements.
  • Scheduled phone, Skype, and face-to-face interviews.
  • Managed phone screening of candidates.
  • Optimized candidate experience at all touch points.
  • Developed a proactive database of talent.
  • Created targeted sourcing campaigns for all roles as needed.
  • Promoted the Aruma brand through acquisition strategies.
  • Conducted talent research/talent mapping to assist talent advisors.
  • Established talent pool databases for support workers and shared services.
  • Maintained relations with all talent communities.
  • Sourced market/competitive intelligence.
  • Participated in social and professional networking.
  • Kept up-to-date with new sourcing tools and tech.
  • Created weekly and monthly talent sourcing reports to measure success and forecast needs.
  • Recorded and reported on candidate experience, metrics, surveys, and socials.
  • Developed reports for optimization for time to fill, quality of hire, and candidate experience.
  • Oversaw major ATS (LiveHire) implementation for the business, main point of contact for all stakeholders involved. Talent Pooled over 5,000 candidates on LinkedIn.
Dec 2019 - Jan 2020 1 month
Digital Marketing Administrator
Massage & Myotherapy Australia
  • Created and implemented marketing strategies for online and offline marketing campaigns.
  • Provided social media marketing, Google marketing, EDM marketing, content marketing (blog writing, creating newsletters, and event organizing), brand management, CMS management (Coresoft), internal communications (direct mailing – Coresoft), graphic design (Photoshop), and campaign management.
Oct 2019 - Nov 2019 1 month
Digital Marketing Manager
Lonsdale Building Group
  • Promoted the sale of townhouses, to ensure buyers bought 'off the plan'. 
  • Created and implemented marketing strategies for online and offline marketing campaigns.
  • Provided brand management, budget management, social media marketing, Google marketing, content marketing (blog writing, creating newsletters, and event organizing), as well as hyper local marketing (newspaper ads, posters, and flyers).
Feb 2019 - Sep 2019 7 months
Digital Marketing Officer
Irish HomeCare
  • Developed and implemented marketing strategies for online and offline marketing campaigns.
  • Provided budget management, social media marketing, Google marketing, content marketing (blog writing, creating newsletters, and event organizing), brand management, CMS management, ATS management (ZOHO Recruit/Jobvite), internal communications (direct mailing – Coresoft), graphic design (Photoshop), and hyper local marketing (newspaper ads, posters, and flyers).
  • Consistently reached a weekly target of generating over 240 applications nationally to send to recruitment teams to process.
  • Brought our overall social media followers from 10,000 to 21,500 in two years on Facebook.
  • Created useful and necessary spreadsheets, relating to applications, application status, and highlighting shortfalls in both the marketing and recruitment departments.
Sep 2017 - Feb 2019 1 year 5 months
Digital Marketing Assistant
Irish HomeCare
  • Created and managed both the online and offline marketing strategies for the group of companies.
  • Specialized in social media marketing; paid campaigns on Facebook, Instagram, and Twitter.
  • Oversaw the job board’s maintenance.

Education

Sep 2014 - Jun 2017 2 years 9 months
Bachelor of Arts, Communication With Advertising & Marketing
Ulster University
Sep 2011 - Jun 2013 1 year 9 months
Advanced Diploma, Media Production
Southern Regional College, New