<ul><li>Identified and sourced passive and proactive candidates from a range of diverse talent pools for current, emerging, and future roles.</li><li>Initiated searches and generated interest with talent communities through social media and digital platforms such as Facebook, LinkedIn, Twitter, AI, and Job Boards.</li><li>Developed success profiles for all Aruma roles.</li><li>Created and managed advertisements.</li><li>Scheduled phone, Skype, and face-to-face interviews.</li><li>Managed phone screening of candidates.</li><li>Optimized candidate experience at all touch points.</li><li>Developed a proactive database of talent.</li><li>Created targeted sourcing campaigns for all roles as needed.</li><li>Promoted the Aruma brand through acquisition strategies.</li><li>Conducted talent research/talent mapping to assist talent advisors.</li><li>Established talent pool databases for support workers and shared services.</li><li>Maintained relations with all talent communities.</li><li>Sourced market/competitive intelligence.</li><li>Participated in social and professional networking.</li><li>Kept up-to-date with new sourcing tools and tech.</li><li>Created weekly and monthly talent sourcing reports to measure success and forecast needs.</li><li>Recorded and reported on candidate experience, metrics, surveys, and socials.</li><li>Developed reports for optimization for time to fill, quality of hire, and candidate experience.</li><li>Oversaw major ATS (LiveHire) implementation for the business, main point of contact for all stakeholders involved. Talent Pooled over 5,000 candidates on LinkedIn.</li></ul>

Digital Marketing Researcher

<ul><li>Created and implemented marketing strategies for online and offline marketing campaigns.</li><li>Provided social media marketing, Google marketing, EDM marketing, content marketing (blog writing, creating newsletters, and event organizing), brand management, CMS management (Coresoft), internal communications (direct mailing – Coresoft), graphic design (Photoshop), and campaign management.</li></ul>

Digital Marketing Administrator

<ul><li>Promoted the sale of townhouses, to ensure buyers bought 'off the plan'.&nbsp;</li><li>Created and implemented marketing strategies for online and offline marketing campaigns.</li><li>Provided brand management, budget management, social media marketing, Google marketing, content marketing (blog writing, creating newsletters, and event organizing), as well as hyper local marketing (newspaper ads, posters, and flyers).</li></ul>

Digital Marketing Manager

<ul><li>Developed and implemented marketing strategies for online and offline marketing campaigns.</li><li>Provided  budget management, social media marketing, Google marketing, content marketing (blog writing, creating newsletters, and event organizing), brand management, CMS management, ATS management&nbsp;(ZOHO Recruit/Jobvite), internal communications (direct mailing – Coresoft), graphic design (Photoshop), and hyper local marketing (newspaper ads, posters, and flyers).</li><li>Consistently reached a weekly target of generating over 240 applications nationally to send to recruitment teams to process.</li><li>Brought our overall social media followers from 10,000 to 21,500 in two years on Facebook.</li><li>Created useful and necessary spreadsheets, relating to applications, application status, and highlighting shortfalls in both the marketing and recruitment departments. </li></ul>

Digital Marketing Officer

<ul><li>Created and managed both the online and offline marketing strategies for the group of companies.</li><li>Specialized in social media marketing; paid campaigns on Facebook, Instagram, and Twitter.</li><li>Oversaw the job board’s maintenance.</li></ul>

Digital Marketing Assistant

Oliver Donnelly

English (British)

Oliver Donnelly is an accomplished digital marketing specialist with a focus on social media marketing, content marketing, and web optimization. At Aruma, he has initiated searches and generated interest with talent communities through social media and digital platforms (Facebook, LinkedIn, Twitter, and Job Boards), as well as promoted the Aruma brand through acquisition strategies. He also has worked on digital marketing at Irish HomeCare, specializing in social media marketing, PPC, Google marketing, brand management, content marketing, graphic design, and CMS.

Oliver Donnelly

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