Douglas possesses vast B2B and B2C experience in APAC as a content marketing and communications expert. With a decade of experience, he has worked with leading regional brands, including Netflix, Mastercard, Singapore Airlines, DBS Bank, and has earned bylines in major titles like Forbes, CLEO, and Women's Weekly. His industries include fintech, travel, lifestyle, finance, property, and e-commerce.
Booking.com is one of the world’s largest digital travel companies and leading OTAs.
Spearhead B2C content strategy for APAC markets including Japan, India, Australia, South Korea, Vietnam, Thailand, Malaysia, and Singapore. Manage global editorial content platform for worldwide markets including APAC, US, and Europe. Develop and lead cross-collaboration processes and strategies across regional markets and teams.
Atlas is an award-winning US software firm that provides cloud solutions in 160+ territories.
Developed B2B content and communications Go-to-Market strategy for China, Japan, South Korea, Australia, and Singapore. Managed content and communications across executive bylines, white papers, articles, videos, social media, live commercials, podcasts, trade shows, awards, and roundtables for APAC, AMER, and EMEA markets.
Implemented SEO and SEM content strategy across global markets. Co-managed US$1m APAC marketing budget and oversaw Atlas’ first foreign language website development to spearhead China market launch with official website and localised content resources.
YouTrip is Singapore’s first and leading multi-currency mobile wallet.
Led B2C content and SEO strategy for travel, e-comm, and finance verticals. Developed distribution channels Facebook (35k), Instagram (18k), Telegram (15k), and email marketing (300k). Acquired partnerships with leading brands Etihad Airways, Tourism Western Australia, Agoda, etc. and achieved Tier 2 media and 150k monthly organic sessions within 7 months.
Led copywriting for campaigns, ads, and product assets. Implemented Tone of Voice across Singapore, Thailand, and Hong Kong including Marketing, Product, Compliance, Operations, Data, and Customer Service. Oversaw local and regional teams to lead communications for PR, crisis comms, product marketing campaigns, and database marketing.
Led new content marketing strategy and campaigns as part of COVID-19 rescue plan to pivot business from travel to international e-commerce. Achieved 300% increase in annual e-commerce transactions and successfully pivoted the business during the pandemic.
Clients include Singapore Airlines, DBS Bank, Expedia, NTUC Income, Philips, PropertyGuru, HomeRenoGuru, StraitsX, and Xfers
Oversaw B2C and B2B content strategy and creation to elevate brand and campaign engagement in Singapore, APAC, and Greater China markets. Vertical include travel, lifestyle, banking, finance, corporate comms, property, parenting, and cryptocurrency.
Weber Shandwick is one of the world's leading global public relations agencies. Clients include Netflix, Mastercard, McCann Health, SP Group.
Developed B2C content strategy and oversaw content creation across print and digital titles including local dailies, tech, parenting, entertainment, F&B, and lifestyle. Managed agency blog and writers with APAC and Greater China editorial teams to spearhead agency’s regional B2B thought leadership. Headed production of client’s press drop to regional media partners with direction on content creation, design, and production vendors.
TTIE is Singapore’s first online eyewear boutique that specialised in wholesale prices.
Oversaw daily e-commerce operations, digital marketing strategies, and visual design concepts. Invited onboard regional e-comm giants Zalora, Lazada, and Qoo10 as e-commerce partner. Partnered with DBS Bank and SG National Arts Council for retail and digital campaigns. Featured on Yahoo! News SG, Vulcan Post, and Carousell TV.
HYPE Magazine (print) and The UW (digital) are lifestyle & entertainment media for youths.
Oversaw editorial operations, social media channels, writers, and design team in a dual role. Acquired prominent brand partnerships and sponsorships with F&B and music distributors. Covered fashion shows, concerts, screenings, media tastings, and product launches.
