Booking.com is one of the world’s largest digital travel companies and leading OTAs. Spearhead B2C content strategy for APAC markets including Japan, India, Australia, South Korea, Vietnam, Thailand, Malaysia, and Singapore. Manage global editorial content platform for worldwide markets including APAC, US, and Europe. Develop and lead cross-collaboration processes and strategies across regional markets and teams.

Regional Content Planner

Atlas is an award-winning US software firm that provides cloud solutions in 160+ territories. Developed B2B content and communications Go-to-Market strategy for China, Japan, South Korea, Australia, and Singapore. Managed content and communications across executive bylines, white papers, articles, videos, social media, live commercials, podcasts, trade shows, awards, and roundtables for APAC, AMER, and EMEA markets.&nbsp; Implemented SEO and SEM content strategy across global markets. Co-managed US$1m APAC marketing budget and oversaw Atlas’ first foreign language website development to spearhead China market launch with official website and localised content resources.

Regional Content Manager APAC

YouTrip is Singapore’s first and leading multi-currency mobile wallet. Led B2C content and SEO strategy for travel, e-comm, and finance verticals. Developed distribution channels Facebook (35k), Instagram (18k), Telegram (15k), and email marketing (300k). Acquired partnerships with leading brands Etihad Airways, Tourism Western Australia, Agoda, etc. and achieved Tier 2 media and <a href="https://drive.google.com/file/d/12XTijMiLgfX8nfoN5p1ccwXJghlonXEd/view" target="_blank">150k monthly organic sessions</a> within 7 months. Led copywriting for campaigns, ads, and product assets. Implemented Tone of Voice across Singapore, Thailand, and Hong Kong including Marketing, Product, Compliance, Operations, Data, and Customer Service. Oversaw local and regional teams to lead communications for PR, crisis comms, product marketing campaigns, and database marketing. Led new content marketing strategy and campaigns as part of COVID-19 rescue plan to pivot business from travel to international e-commerce. Achieved 300% increase in annual e-commerce transactions and successfully pivoted the business during the pandemic.

Content Lead

Clients include Singapore Airlines, DBS Bank, Expedia, NTUC Income, Philips, PropertyGuru, HomeRenoGuru, StraitsX, and Xfers Oversaw B2C and B2B content strategy and creation to elevate brand and campaign engagement in Singapore, APAC, and Greater China markets. Vertical include travel, lifestyle, banking, finance, corporate comms, property, parenting, and cryptocurrency.

Content Manager

Weber Shandwick is one of the world's leading global public relations agencies. Clients include&nbsp;Netflix, Mastercard, McCann Health,&nbsp;SP Group. Developed B2C content strategy and oversaw content creation across print and digital titles including local dailies, tech, parenting, entertainment, F&amp;B, and lifestyle. Managed agency blog and writers with APAC and Greater China editorial teams to spearhead agency’s regional B2B thought leadership. Headed production of client’s press drop to regional media partners with direction on content creation, design, and production vendors.

Project Manager (Creative Content & Editorial)

TTIE is Singapore’s first online eyewear boutique that specialised in wholesale prices. Oversaw daily e-commerce operations, digital marketing strategies, and visual design concepts. Invited onboard regional e-comm giants Zalora, Lazada, and Qoo10 as e-commerce partner. Partnered with DBS Bank and SG National Arts Council for retail and digital campaigns. Featured on Yahoo! News SG, Vulcan Post, and Carousell TV.

Founder

HYPE Magazine (print) and The UW (digital) are lifestyle &amp; entertainment media for youths. Oversaw editorial operations, social media channels, writers, and design team in a dual role. Acquired prominent brand partnerships and sponsorships with F&amp;B and music distributors. Covered fashion shows, concerts, screenings, media tastings, and product launches.

Deputy Editor & Editor

Used to a big home in India, the small-sized apartments in Singapore was something new for Richa. But after settling in permanently in Singapore, she's now in love with her one-bedroom apartment.

A Change of Heart: Falling in Love with a Small Apartment | PropertyGuru Singapore

Douglas Yong

Married couple Song Qiao Jian and Rain was determined to find their first home in Bishan or Paya Lebar, but had been unsuccessful for years. After meeting seasoned agent Andass Teu, they discovered Lorong Chuan  a brand new location that was previously unknown to them  and soon fell in love with the neighbourhood.

Docking at the little red dot | PropertyGuru Singapore

Hari initially wanted to buy a property in Singapore for investment, but decided to settle down in an East Coast condo he can call home -- thanks to the help of his agent!

From Investment to Home | PropertyGuru Singapore

Shared about some of the unfitting spaces in the home that should avoid mirrors.

5 Faux Pas Wall Areas for Placing Mirrors in Your Home

Khai worked tirelessly and saved diligently for 7 years through part-time jobs as a young student, before becoming a full-time civil servant and buying his first home at the tender age of 25. Read his inspiring story here.

#ShoeBoxLiving at 25  | PropertyGuru Singapore

Ankit Singi and Pooja Muchhal wanted to give up looking at the last house after multiple home viewings in the day. Fortunately, their agent urged them to view the final house, which turned out to be their dream home.

An Almost Missed Opportunity | PropertyGuru Singapore

Shared about Netflix's Interactive Storytelling's feature for kids. Written on behalf of Weber Shandwick Singapore and published organically as part of client Netflix's coverage in local publications.

5 Things Your Kids Will Love About Netflix's Interactive Storytelling

With accelerating technology adoption and increased digitalization, the global workforce is being transformed, and this opens a door of opportunities for HR leaders to rethink their human capital decisions.

Building A Global Workforce? Consider Tapping Asia-Pacific For Innovative Talent

Raising a child is no east feat, let alone raising them right.

4 Things Your Young Kids Will Be Most Grateful For

Wrote an article for Netflix, introducing a mini quiz that helps viewers in picking their shows – and find their inner superhero at the same time.

Honey Combers: Find Out What to Watch on Netflix With This Nifty Superhero Quiz

Created content about five iconic Star Trek women that deserve recognition and celebration.
Written on behalf of Weber Shandwick Singapore and published organically as part of client Netflix's coverage in local publications.

5 Inspiring Lessons You Can Learn From The Women of Star Trek

Discussed what nostalgia marketing can teach brands about millennials as an influential group of consumers.

In With The Old

Featured on Weber Shandwick Asia-Pacific, as part of an Engaging Millennials series.

Engaging Millennials: Nostalgia Marketing

Provided five birthday hacks that will help easy planning birthday celebrations. Written on behalf of Weber Shandwick Singapore and published organically as part of client Netflix's coverage in local publications.

Plan Your Kid's Next Birthday Party, Complete with Birthday Singalongs from their Fave Netflix Characters!

Growing up with a strict father was something I never appreciated as a child.

My Superman Dad

Written on behalf of Weber Shandwick Singapore and published organically as part of client Netflix's coverage in local publications.

These are the Netflix Habits of Singaporeans

Guided the viewers about what type of binge-watcher they are with a quick quiz. Written on behalf of Weber Shandwick Singapore and published organically as part of client Netflix's coverage in local publications.

What Type of Binge-watcher Are You?

Whether you prefer a warm Christmas or chilly winter, we have four distinctive Asian destinations lined up.

Unique Asian Destinations For December Getaways

If your dad is anything like mine, the ideal way to spend Father's Day would be a full-day movie marathon with an hour's nap in the afternoon to recharge.

Netflix with Dad

Viewers fit TV watching around their daily lives, rather than the way around.

Supper isnt the only thing Singaporeans enjoy late at night but binge watching too, says study

English (British)

Douglas possesses vast B2B and B2C experience in APAC as a content marketing and communications expert. With a decade of experience, he has worked with leading regional brands, including Netflix, Mastercard, Singapore Airlines, DBS Bank, and has earned bylines in major titles like Forbes, CLEO, and Women's Weekly. His industries include fintech, travel, lifestyle, finance, property, and e-commerce.

Douglas Yong

Employment Highlights

Education Highlights

Portfolio

A Change of Heart: Falling in Love with a Small Apartment | PropertyGuru Singapore

Docking at the little red dot | PropertyGuru Singapore

From Investment to Home | PropertyGuru Singapore

5 Faux Pas Wall Areas for Placing Mirrors in Your Home

#ShoeBoxLiving at 25 | PropertyGuru Singapore

An Almost Missed Opportunity | PropertyGuru Singapore

A Change of Heart: Falling in Love with a Small Apartment | PropertyGuru Singapore

Docking at the little red dot | PropertyGuru Singapore

From Investment to Home | PropertyGuru Singapore

5 Faux Pas Wall Areas for Placing Mirrors in Your Home

#ShoeBoxLiving at 25 | PropertyGuru Singapore

An Almost Missed Opportunity | PropertyGuru Singapore