Jaana Kiesiläinen
Content Writer

Jaana Kiesiläinen

Worked for Valio and MSD (Merck & Co., Inc).
Work with Jaana Work with a Content Writer

About

Jaana Kiesiläinen is a content writer with experience in creating stories for some of Finland’s leading magazines, one of Melbourne’s best delis and an international travel website. Her key strengths include copywriting, concept planning, digital marketing, and project management. At Valio, she has produced various types of content for digital channels, such as articles, videos, a weekly newsletter, and collaboration with social media influencers. She also has worked for MSD (known as Merck & Co., Inc.) Finland in planning and executing PR and marketing communications campaigns.

Employment

6 roles
Aug 2018 - Present 7 years 9 months
Writer
Independent
  • Created captivating stories for some of Finland’s leading magazines, one of Melbourne’s best delis, and an international travel website.  
  • Produced content specializing in food and travel topics. 
Jan 2016 - Aug 2018 2 years 7 months
Producer for Content Marketing, PR & Social Media
Valio
  • Created and coordinated the production of food and nutrition-related content for hundreds of thousands weekly readers.
  • Planned and kept track of budgets.
  • Executed communications and content strategy, improving processes.
  • Organized and facilitated workshops for internal and external stakeholders.
  • Coordinated photo and video shoots.
  • Planned, wrote, and published articles, newsletters, and social media posts.
  • Analyzed results, including Google Analytics, newsletter platform, and social media.
  • Planned and executed product PR, such as product launches and tastings.
Jan 2012 - Dec 2016 4 years 11 months
Food & Travel Blogger
Independent
  • Ran a food and travel blog that reached around 2,000 unique visitors monthly.
  • Recommended by the editorial staff of Lily.fi, the online community for the Finnish fashion and lifestyle magazine Trendi. 
Aug 2012 - Jan 2016 3 years 5 months
Communications Specialist
Drum Communications

Drum Communications offers comprehensive PR and marketing communications services.

  • Worked either as a team member or project manager with various B2C and B2B brands as well as governmental organizations.
  • Specialized in creative planning, social media, and FMCG communications.
  • Provided account and project management.
  • Planned communications concepts and campaigns.
  • Held social media training for clients.
  • Produced and managed social media content.
  • Pitched stories to media.
May 2013 - Aug 2014 1 year 3 months
Communications Manager
MSD Finland (known as Merck & Co., Inc.)
  • Worked at the Finnish office as a part-time maternity leave cover for the company’s communications manager.
  • Planned the concept and created content for a website renovation.
  • Created and published content on intranet, website, and social media.
  • Oversaw media relations.
Mar 2012 - Jun 2012 3 months
Communications & Consulting Trainee
Euro Keys

Euro Keys is a consulting company focused on European affairs.

  • Assisted in project management and tender proposals.
  • Helped in organizing events ranging from workshops to a three-day conference.
  • Performed media monitoring.
  • Updated website and social media accounts.

Education

Jan 2019 - Present 7 years 4 months
Food Journalism, -
College of Media & Publishing, UK
Jan 2007 - Dec 2014 7 years 11 months
Master of Social Sciences, Economic & Social History, Communications & Urban Studies
University of Helsinki
Jan 2011 - Dec 2012 1 year 11 months
Exchange Studies, Economic History, Cultural History & German
Freie Universität Berlin

Portfolio

4 items