Jaana Kiesiläinen

Content Writer

Jaana Kiesiläinen

Worked for Valio and MSD (Merck & Co., Inc).

Jaana Kiesiläinen is a content writer with experience in creating stories for some of Finland’s leading magazines, one of Melbourne’s best delis and an international travel website. Her key strengths include copywriting, concept planning, digital marketing, and project management. At Valio, she has produced various types of content for digital channels, such as articles, videos, a weekly newsletter, and collaboration with social media influencers. She also has worked for MSD (known as Merck & Co., Inc.) Finland in planning and executing PR and marketing communications campaigns.

Content WritingContent MarketingCopywritingContent PlanningConcept PlanningDigital MarketingSocial Media MarketingSocial Media Content CreationNewsletter WritingInfluencer MarketingPublic RelationsCommunicationsGoogle AnalyticsProject Management

Jaana isAvailablefor projects

Work with Jaana

Jaana isAvailable

Hire

Employment Highlights

Writer

Independent

August 2018 - Present (7 years 8 months)

Producer for Content Marketing, PR & Social Media

Valio

January 2016 - August 2018 (2 years 7 months)

Food & Travel Blogger

Independent

January 2012 - December 2016 (4 years 11 months)

Communications Specialist

Drum Communications

August 2012 - January 2016 (3 years 5 months)

Communications Manager

MSD Finland (known as Merck & Co., Inc.)

May 2013 - August 2014 (1 year 3 months)

Communications & Consulting Trainee

Euro Keys

March 2012 - June 2012 (3 months)

Education Highlights

Food Journalism, -

College of Media & Publishing, UK

January 2019 - Present (7 years 3 months)

Master of Social Sciences, Economic & Social History, Communications & Urban Studies

University of Helsinki

January 2007 - December 2014 (7 years 11 months)

Exchange Studies, Economic History, Cultural History & German

Freie Universität Berlin

January 2011 - December 2012 (1 year 11 months)

Portfolio

Resume

Writer

Independent

August 2018 - Present (7 years 8 months)

  • Created captivating stories for some of Finland’s leading magazines, one of Melbourne’s best delis, and an international travel website.  
  • Produced content specializing in food and travel topics. 

Producer for Content Marketing, PR & Social Media

Valio

January 2016 - August 2018 (2 years 7 months)

  • Created and coordinated the production of food and nutrition-related content for hundreds of thousands weekly readers.
  • Planned and kept track of budgets.
  • Executed communications and content strategy, improving processes.
  • Organized and facilitated workshops for internal and external stakeholders.
  • Coordinated photo and video shoots.
  • Planned, wrote, and published articles, newsletters, and social media posts.
  • Analyzed results, including Google Analytics, newsletter platform, and social media.
  • Planned and executed product PR, such as product launches and tastings.

Food & Travel Blogger

Independent

January 2012 - December 2016 (4 years 11 months)

  • Ran a food and travel blog that reached around 2,000 unique visitors monthly.
  • Recommended by the editorial staff of Lily.fi, the online community for the Finnish fashion and lifestyle magazine Trendi. 

Communications Specialist

Drum Communications

August 2012 - January 2016 (3 years 5 months)

Drum Communications offers comprehensive PR and marketing communications services.

  • Worked either as a team member or project manager with various B2C and B2B brands as well as governmental organizations.
  • Specialized in creative planning, social media, and FMCG communications.
  • Provided account and project management.
  • Planned communications concepts and campaigns.
  • Held social media training for clients.
  • Produced and managed social media content.
  • Pitched stories to media.

Communications Manager

MSD Finland (known as Merck & Co., Inc.)

May 2013 - August 2014 (1 year 3 months)

  • Worked at the Finnish office as a part-time maternity leave cover for the company’s communications manager.
  • Planned the concept and created content for a website renovation.
  • Created and published content on intranet, website, and social media.
  • Oversaw media relations.

Communications & Consulting Trainee

Euro Keys

March 2012 - June 2012 (3 months)

Euro Keys is a consulting company focused on European affairs.

  • Assisted in project management and tender proposals.
  • Helped in organizing events ranging from workshops to a three-day conference.
  • Performed media monitoring.
  • Updated website and social media accounts.

Education

Food Journalism, -

College of Media & Publishing, UK

January 2019 - Present (7 years 3 months)

Master of Social Sciences, Economic & Social History, Communications & Urban Studies

University of Helsinki

January 2007 - December 2014 (7 years 11 months)

Exchange Studies, Economic History, Cultural History & German

Freie Universität Berlin

January 2011 - December 2012 (1 year 11 months)