<ul><li>Worked in the web content migration team at The Caravan and Motorhome Club, editing migrated content from the old website to the new one.&nbsp;</li><li>Performed feature writing, blogging, and creating brochures and marketing material of all kinds, both online and in print.</li><li>Created content strategies, researched trending topics, and wrote content.&nbsp;</li></ul>

Writer, Editor & Digital Content Specialist

<p>Sussex Campervans designs and builds a unique range of premium campervans, including small campers, VW campervans, and Nissan campervans.</p><ul><li>Managed the company’s digital content, social media and printed brochures and books, as well as point-of-sale marketing material.</li><li>Worked with external developers to create the company website with new design, photos, CTAs, and content. Moved the platfrorm from WordPress to Concrete 5 CMS. </li><li>Managed client retention through good after-sales relationship-building. </li><li>Obtained five-star Google and Facebook reviews from clients. </li><li>Organized VIP soirées. </li><li>Proactively interviewed clients and gained their permission to use their travel stories and photos in marketing. </li><li>Developed inbound links, creating blogs for LinkedIn.</li><li>Scheduled social media posts, including Facebook, Twitter, Instagram, Pinterest, and LinkedIn. </li><li>Updated and used CMS database. </li><li>Created email marketing broadcasts for sales funnel drip feed. Moving from Greenrope to Active Campaign CRM.</li><li>Created, updated, and edited the free download materials they offer prospects, such as The Essential Campervan Buyer’s Guide. </li><li>Edited, wrote, and proofread printed brochures and marketing materials. </li><li>Created a printed newsletter for new clients (while building their bespoke campervan) and existing campervan owners. Responsible from concept to content and layout. Then off it goes to a print-mailing house for delivery. </li><li>Edited the CEO’s book and added new content, proofread and published it on Kindle and as a printed paperback with ISBN no and barcode.</li><li>Wrote travel blogs, guides, how-to advice, features, and news for websites and print.</li><li>Oversaw print production, including editing, proofreading, and passing for press. </li><li>Performed SEO optimization using Google Analytics and Keywords. </li><li>Provided copywriting and photo selection for Facebook adverts. </li><li>Edited practical travel advice and features. </li><li>Took vehicle, lifestyle, and travel photos and resizing for print, website, and social media use.</li></ul>

Content Marketer

<ul><li>Managed and executed digital marketing to promote Practical Caravan and Practical Motorhome magazines, events, TV shows, and videos.</li><li>Wrote SEO blogs, social media posts, travel articles, newsletters, and other online content.</li><li>Promoted subscriptions sales.</li><li>Worked with advertising sales team.</li><li>Created and fulfilled a social media strategy.</li><li>Maintained a strong, authoritative voice for each brand.</li><li>Performed various tasks including moderating the forum, banning spammers, and managing queries and complaints.</li><li>Used CMS, Google Analytics, Hootsuite, InDesign, Photoshop, IBM Silverpop, MS Word, Excel, and PowerPoint.</li><li>Managed social media, including Facebook, Google, Twitter, YouTube, and Pinterest.</li></ul>

Digital Content Manager

<ul><li>Created and edited campsite and holiday park guidebooks and supplements, using IPC’s large database of accommodation providers.</li><li>Worked in varied editorial and print production role on IPC’s specialist Caravan, Motor Caravan and Park Home and Holiday Caravan magazines.</li><li>Wrote, edited, and proofread travel articles.</li></ul>

Annuals Editor & Assistant Editor

<ul><li>Researched and wrote feature stories, such as cover story and long-form articles.</li><li>Clients included: Essentials, Caravan and Motor Caravan, South Downs Living, Knitting magazine, and Woodturning.</li></ul>

Sub-editor & Feature Writer

Managed Sussex Campervans' social media; provided copywriting and photo selection for Facebook adverts; scheduled Facebook posts. Obtained five-star Google and Facebook reviews from clients.

Sussex Campervans

Kate Taylor

Produced travel pieces for Practical Motorhome content marketing. Shot during a short motorhome tour of Jersey.

Practical Motorhome at Daisy Cottage Campsite and Retreat, Jersey

Provided content marketing for the Practical Motorhome website, including writing articles.

How Did You Get Into Motorhomes?

Developed and executed content marketing strategy to promote content about caravan holidays in Jersey, in the Channel Islands.

Jersey - Practical Caravan

Created an article on tips and tricks for cooking in a campervan.

Campervan Cooking: Tips and Tricks

Wrote a review of the 2020 Nissan eNV200 camper, published on the Vanclan.co website.

Nissan eNV200 Camper

Created a blog article on how a family enjoyed spending their holidays riding a campervan from Sussex Campervans.

When Did You Fall in Love With Campervans?

Managed digital content of a company that designs and builds a unique range of premium campervans.

English (British)

Kate Taylor is a content marketing and social media specialist with a background in magazine journalism. Her skills include feature writing, blogging, and creating brochures and marketing material of all kinds, both online and in print. At Haymarket Media, she wrote SEO blogs, social media posts, travel articles, newsletters, and other online content. She also has edited magazines, newspapers, and books, as well as ghostwrote and produced a paperback and Kindle book for Sussex Campervans.

Kate Taylor

Employment Highlights

Portfolio

Sussex Campervans

Practical Motorhome at Daisy Cottage Campsite and Retreat, Jersey

How Did You Get Into Motorhomes?

Jersey - Practical Caravan

Campervan Cooking: Tips and Tricks

Nissan eNV200 Camper

Sussex Campervans

Practical Motorhome at Daisy Cottage Campsite and Retreat, Jersey

How Did You Get Into Motorhomes?

Jersey - Practical Caravan

Campervan Cooking: Tips and Tricks

Nissan eNV200 Camper