Lin Foo

About

Lin Foo is a B2B copywriter with experience in e-commerce, SEO, and content strategy. She has worked with e-commerce businesses, startups, listed companies, and content marketing agencies to create different types of marketing copy such as websites, landing pages, social media copy, sales decks, EDMs, long-form articles, case studies, and white papers. Her past clients include HubSpot, Shopify, AXA Insurance, United Overseas Bank, Standard Chartered, Chubb Global Insurance, Tech in Asia, Expedia, St. Regis Singapore, Starwood Hotels, and TradeGecko. Her crafted content pieces have been published in The Singapore Marketer, Marie France Asia, PRWeb, and Forbes.

Employment

3 roles

Nov 2014 - Present 11 years 7 months

B2B Copywriter & Content Strategist

Independent

Worked with e-commerce businesses, startups, listed companies, and content marketing agencies on their content writing, content strategy, and community building needs.
Created different types of marketing copy such as websites, landing pages, social media copy, sales decks, EDMs, long-form articles, case studies, and white papers.
Conceptualized content strategy for content hubs/campaigns.
Coordinated content workflows with content and design teams.
Clients: HubSpot, Shopify, AXA Insurance, United Overseas Bank, Chubb Global Insurance, Tech in Asia, Aspire Capital, Content.co, Happy Marketer, Growth Supply, Expedia, St. Regis Singapore, Starwood Hotels, Villa Finder, TradeGecko, and Appster, among others.

Mar 2014 - Nov 2014 8 months

Project Coordinator

Villa Finder

Villa Finder is the leading Villa distribution network in Asia with offices in Singapore and Bali.

Developed Wedding-Bali.com, a destination wedding project from ground up.
Supervised multiple aspects of the project including content creation and strategy, business development, marketing and sales.

Jul 2013 - Dec 2013 5 months

Business Development & Marketing Executive

HoF

HoF is a food and beverage lounge in Shanghai, China focusing on artisanal, hand-crafted chocolates, premium desserts and premium cocktails at affordable prices.

Was in charge of content marketing, social media marketing, web copies and preparation of marketing collateral.
Led the operations, guest services and business development teams.