<ul><li>Worked closely with the head of marketing and brand, to develop, budget, plan, deliver, and report on acquisition strategies and campaign plans.</li><li>Developed, planned, managed, executed, and optimized the Marketing Qualified Lead (MQL) process, including acquisition campaigns, form and landing page conversion, lead scoring, nurture programs, and stakeholder communications.</li><li>Analyzed the conversion funnel, prioritized areas of improvement, and implemented strategies to increase performance and drive conversion rates.</li><li>Developed and delivered insightful presentations and reports as required.</li><li>Oversaw the tracking of related marketing activities back to business objectives, KPIs and budgets, using campaign metrics, tracking codes and other best practice approaches to tracking marketing effectiveness and ensure campaign reporting is completed and provided to key stakeholders.</li><li>Oversaw the ongoing tracking of lead behavior across sectors and target markets to alert the business to trends and opportunities.</li><li>Managed external partners as well as the creative, testing, bid management and processes for all advertising campaigns, with the assistance of the marketing executive of acquisition.</li><li>Managed and optimized the SEO strategy, including keyword and content to improve organic traffic.</li><li>Worked with web content executives to produce highly optimized landing pages and call-to-actions for ad campaigns.</li><li>Ensured all business activities comply with relevant acts, legal demands, and ethical standards.</li><li>Contributed to the development of the divisional plans, presenting best practice opportunities that create solutions for the team, and the organization.</li><li>Maintained consistent competitor and market research to keep up-to-date with the latest digital trends and strategies.</li><li>Worked with internal sales clients to develop sales and marketing strategies to support the acquisition and conversion of B2B and B2C clients.</li></ul>

Digital Marketing Lead, Acquisition

<ul><li>Developed project plans and managed project costing (budget management), resourcing and managed the project using project management methodologies, principles, and techniques.</li><li>Led and oversaw end-to-end project and campaign management, including website development (CMS Fuze), e-commerce and lead generation strategies, performance, and website maintenance with product marketers, international development team (using Jira tool) and APAC stakeholders (agile methodology). User experience enhancement (UX) using A/B test personalization (Adobe Target) across customer journey touchpoints for consumer brands such as Scotch, Command, Post-it, Futuro, and Nexcare (3M and customer websites).</li><li>Advocated brand guidelines and standards to ensure that brand positioning, creative look-and-feel and key messages support the brand.</li><li>Actively involved in deciding marketing branding go-to-market strategies through digital channels (web, PPC, social media, programmatic, email) to drive excellent results (maximum ROI). It was about brand positioning, promotion, customer targeting, customer retention, situation analysis, customer behavior, and competitor analysis.</li><li>Created and optimized product content, marketing assets, post campaign monthly/quarterly metrics reports and marketing briefs of all products of consumer business group.</li><li>Discovered the content gap and worked with marketers to drive SEO and content marketing of the website.</li><li>Analyzed website (Adobe Analytics), handled media spend, e-commerce data, reported and suggested with further improvements to the stakeholders.</li><li>Conducted reporting and data analysis using current/historical data and performed an RCA (root cause analysis) and ensuring 100% uptime and smooth functioning of 3M brand websites (incident management).</li><li>Identified inefficiencies in the system and recommended optimal business practices and communicated lessons learnt through procedures and work practices.</li><li>Worked with the team on process improvement by using various waste management techniques (lean methodology).</li><li>Brainstormed with the team to identify process gaps, inefficiencies in the system, client challenges, and formulate and execute a plan to mitigate them.</li><li>Prepared the product information to be syndicated and replicated in retailers/resellers websites as part of product content management.</li><li>Planned and managed third-party online marketing platforms such as Amazon and Facebook MarketPlace, Bunnings, Mitre 10, and Big W.</li><li>Understood brands' readiness, suggested marketing automation programs, and executed email marketing.</li></ul>

Digital Marketing (UX & Analytics) Manager

Zen Imports is brand management and distribution company of outdoor lifestyle brands.<ul><li>Led the web development projects (Shopify CMS) for international outdoor brands like Leatherman, Ledlenser, Fjallraven, KleanKanteen, and Primus Outdoor in ANZ market working with external agencies.</li><li>Provided regular website content management (including HTML,CSS, and JS) and user experience (UX/CX) enrichment to the audience who are shopping for retail outdoor products. </li><li>Planned and implemented online promotional programs and marketing strategies within the team of three. </li><li>Provided product planning, implementation, and management of a large and diverse product range (MS Envision CRM).</li><li>Planned and implemented SEO, PPC (SEM) (AdWords and Bing), social media and website optimization strategies (improving customer journey). </li><li>Developed relationships with internal stakeholders and external agencies. </li><li>Planned and managed third-party online marketing platforms such as Amazon MarketPlace.</li><li>Implemented best-practices in analytics, A/B testing, customer insights, and website data. Measured and reported the performance metrics to the management against the goals (ROI and KPIs).</li><li>Established the brands and increased online revenue by 30% for all brands in 2018 compared to 2017 through the website user experience enrichment, Google and third-party channels.&nbsp;</li></ul>

E-commerce & Digital Marketing Manager

<ul><li>Developed the online go-to-market strategy for a portfolio of new and emerging computer antivirus B2C and B2B products. It was about brand positioning, promotion, customer targeting, customer retention, situation analysis, customer behavior, and competitor analysis. </li><li>Drove online new business growth through the establishment of a carefully managed and optimized portfolio of website user experience optimisation (UX/CX) , SEO, paid search (PPC/SEM, AdWords and Bing), programmatic (DFP), affiliate marketing, and web analytics. </li><li>Drove strategies across all digital channels specializing in paid advertising in target markets to meet business needs and objectives. Deep analysis of the existing customer base to maximize customer retention and lifetime revenue per customer. </li><li>Performed competitor analysis and monitoring; stayed abreast of the latest industry news, trends and innovations and provided regular updates to the marketing team. </li><li>Gathered information to identify the effectiveness of the strategies, shared information and suggestions with the marketing team and prepared monthly marketing report for online campaigns (Netsuite CRM).</li><li>Drove lead generation through a landing page on the website for product demonstrations and enhancing the user experience with A/B and multivariate testing (Optimizely).</li><li>Increased online revenue by 15% through new as well existing customers in 2017 compared to 2016 using several website optimisation techniques, marketing automation and fresh marketing upsell/cross-sell strategies. </li><li>Optimized overall social media presence (reach, fan following, attribution towards sales) through all major channels (paid and organic) which helped to spread the ESET brand and increase the market share in the Australian market. </li><li>Achieved an average of 150% direct ROI on all paid media campaigns. Paid media efforts attributed substantially to the revenue through other channels.</li></ul>

Online Sales Specialist

<ul><li>Handled market research, marketing mix, brand positioning, content marketing, website UX/CX and digital strategies planning, execution, and optimization. It was about brand positioning, promotion, customer targeting, customer retention, situation analysis, customer behavior, and competitor analysis.</li><li>Provided CMS (Sitecore personalization) e-commerce website content management (including HTML, CSS, and JS), incident management, and online marketing campaigns for brand Procter &amp; Gamble (such as Pampers, Gillette, Olay, Oralb, and Always). It was an e2e individual digital marketer role for the global English speaking market (North America, Australia and NZ, and Western Europe).</li><li>Drove and executed digital strategies in coordination with P&amp;G brand marketing managers for projects involving web development and maintenance (UX optimization), A/B and multivariate testing (Optimizely), creatives, SEO, paid search (PPC/SEM), social media, and email marketing.</li><li>Managed post-campaign analysis and reporting to the brand using Google Analytics and other relevant data achieved through respective monitoring tools. (Salesforce CRM)</li><li>Handled financial budget annually for all stakeholder agencies involved in project cycle for particular business units. The activities include forecasting, acquire budget from brand, allocate to the product brands and services, generating capabilities, acquire costing from vendors, negotiate, sanction and budget reporting.</li><li>Experienced in knowledge transition from client to the accenture teams and accenture to external vendors.</li><li>Acted as the primary escalation contact to all vendor agencies for maintaining quality standards and incident management portfolio for all P&amp;G websites across the globe and weekly/monthly service performance reporting to the client.</li><li>Provided escalation management, performance management, people development, training and knowledge transition for the team of eight.</li><li>Received Numero Uno award from Accenture for the year 2013, 2014, and 2015 consecutively for displaying commendable prowess as a digital marketer in ensuring process and overall delivery excellence. The best employee of the month within the process comprising of 50 Digital Marketing Specialists for more than a year consecutively for driving recurring efficiency in business, huge cost savings and leading multiple projects successfully within Accenture and for the client.</li><li>Received CSAT (customer satisfaction) recognition award from P&amp;G for achieving 5/5 ratings for FY13/14.</li><li>Reduced incident resolution time by creating stepwise FAQs/documentation for every type of incident and by introducing predictive machine learning analysis.</li><li>Functioned as transition lead for all P&amp;G websites from ASP.net to CMS sitecore platform.</li><li>Relaunched global multiple product/website of Olay brand in a record time which drew multiple appreciations and accolades. It increased tremendous organic traffic on Olay landing pages.</li></ul>

Digital Marketing Specialist/Team Lead

Sushant Sohani

English (British)

Sushant Sohani is a digital marketer with over a decade of professional experience leading digital and e-commerce strategic planning, execution, and optimization. He has experience in website UX, content optimization, CMS, CRO, SEO, PPC, SEM, CRM, web analytics and reporting, social media, A/B and multivariate testing, and campaign management for  FMCG, electronics, retail, and IT security (computer antivirus) industries. At 3M, he oversaw website development and e-commerce strategies for consumer brands like Scotch, Command, Post-it, Futur, and Nexcare.

Sushant Sohani

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