Louise Peacock

Previously worked for Meta, Xero, VMLY&R and Mirum.

Louise Peacock is a Marketing Operations and Automation Leader with over a decade of experience driving performance across SaaS, APJ marketing, and GTM enablement for global brands including Xero, Meta, AnalogFolk, and VMLY&R. With passion, precision, and a bias for action, she has built a proven track record of improving campaign efficiency, aligning cross-functional teams, and delivering operational clarity across APJ and global regions. Highly skilled in marketing automation, Salesforce CRM, Marketo, Tableau analytics, and lifecycle marketing, Louise excels at managing campaign operations across the full MarTech stack. At Xero, she led global GTM and lifecycle campaign operations, embedding automation and data-driven reporting to enhance funnel performance. During her tenure at Meta, she managed award-winning partner marketing programs across APAC, leveraging automation and analytics to increase engagement and conversion.