Louise Peacock
Marketing Operations

Louise Peacock

Previously worked for Meta, Xero, VMLY&R and Mirum.
Work with Louise Work with a Marketing Operations

About

Louise Peacock is a Marketing Operations and Automation Leader with over a decade of experience driving performance across SaaS, APJ marketing, and GTM enablement for global brands including Xero, Meta, AnalogFolk, and VMLY&R. With passion, precision, and a bias for action, she has built a proven track record of improving campaign efficiency, aligning cross-functional teams, and delivering operational clarity across APJ and global regions. Highly skilled in marketing automation, Salesforce CRM, Marketo, Tableau analytics, and lifecycle marketing, Louise excels at managing campaign operations across the full MarTech stack. At Xero, she led global GTM and lifecycle campaign operations, embedding automation and data-driven reporting to enhance funnel performance. During her tenure at Meta, she managed award-winning partner marketing programs across APAC, leveraging automation and analytics to increase engagement and conversion.

Employment

7 roles
Jul 2021 - Aug 2025 4 years 1 month
Senior Product Marketing Operations Manager
Xero
  • Owned GTM and campaign operations across Product Marketing, Sales, and CX, managing intake and prioritisation for 50+ initiatives per quarter.
  • Designed and scaled lifecycle marketing frameworks to enhance visibility and accelerate product launches by 15%, increasing delivery efficiency by 20%.
  • Integrated marketing automation processes and campaign workflows with Marketo and Salesforce, improving funnel management and lead tracking.
  • Produced weekly performance and pipeline reports using Tableau and Salesforce dashboards to support forecasting and executive decision-making.
  • Partnered with product and MarTech teams to identify automation and data integration gaps, influencing roadmap development.
  • Delivered AI-enabled training for marketing teams, embedding responsible automation and data-driven workflows into campaign execution.
Sep 2019 - Jul 2021 1 year 10 months
GTM & Program Manager, Partner Marketing
Meta
  • Partnered with sales, field marketing, and agencies across APAC to execute data-driven GTM campaigns improving program adoption and lead conversion.
  • Managed regional lifecycle programs across ANZ, SEA, and India, ensuring automation and compliance within Salesforce Marketing Cloud.
  • Delivered campaign insights and dashboards through Tableau to enhance performance visibility and optimisation.
  • Collaborated with cross-functional teams to align marketing automation workflows with global lifecycle and engagement strategies.
  • Created marketing collateral and enablement materials that ranked highest in engagement across APAC regions.
Nov 2018 - Sep 2019 10 months
Creative Program Lead - APAC, Partner Marketing
Meta
  • Led APAC agency and partner engagement to develop and optimise automated campaign journeys across Meta Business platforms.
  • Guided agency leaders on mobile-first creative best practices and performance measurement using Salesforce and Marketo analytics.
  • Delivered creative optimisation frameworks that improved multi-placement ad performance and lifecycle engagement.
Apr 2017 - Jul 2018 1 year 3 months
Associate Strategy Director
AnalogFolk
  • Directed content and social media strategy to align brand goals with data-driven lifecycle marketing campaigns.
  • Collaborated with clients to design digital automation workflows that connected content delivery with CRM pipelines.
  • Created performance frameworks in Tableau and Salesforce for campaign tracking and ROI measurement.
Jan 2016 - Apr 2017 1 year 3 months
Senior Digital Strategist
VMLY&R
  • Shifted key client portfolios from traditional to digital-led approaches by introducing marketing automation tools and CRM integration.
  • Executed multi-channel campaigns that achieved measurable ROI, including a 1900% sales uplift for McDonald’s and multiple Cannes Lions awards.
  • Embedded data analytics and reporting dashboards for lifecycle measurement and conversion tracking.
May 2015 - Dec 2015 7 months
Senior Digital Strategist
One Green Bean
  • Led digital transformation for clients including Woolworths, Commonwealth Bank, NBN, and Sony PlayStation.
  • Introduced marketing automation and CRM systems to streamline campaign execution and reporting.
  • Improved customer retention and engagement through lifecycle-focused campaign strategies supported by Salesforce data.
Aug 2012 - Apr 2015 2 years 8 months
Senior Digital Strategist
Mirum
  • Managed digital transformation and CRM marketing automation for multinational accounts such as Peugeot, SAB Miller, and Nestlé.
  • Developed and implemented 3-year customer lifecycle strategies, leveraging Marketo and Salesforce CRM integrations.
  • Delivered marketing analytics and campaign performance reports via Tableau dashboards, enabling executive insight into global marketing ROI.
  • Led omnichannel campaigns that strengthened brand equity and optimised digital engagement through data-driven decision-making.

Education

Jan 2011 - Jan 2011 0 months
Diploma, Marketing Communications
International Advertising Association
Jan 2008 - Dec 2010 2 years 11 months
Bachelor of the Arts, Integrated Marketing Communications (Majoring in Account, Media and Brand Management)
AAA School of Advertising

Portfolio

1 item