- Led two major website revamp projects, from strategy to deployment including CMS upgrade and migration.
- Managed and provided maintenance support for an APAC client’s marketing platform for EDM and localization jobs.
Rosselle Fabrez
About
Rosselle Fabrez is a senior digital project manager with over 12 years of experience in account servicing, project management, digital projects, as well as business and content development. Her expertise lies in strategic planning, revenue enhancement, solutioning and risk analysis, and PMI methodologies. At MullenLowe Group in Singapore, she leads major website revamp projects (from strategy to deployment including CMS upgrade and migration) alongside managing and maintenance support for an APAC client’s marketing platform for EDM and localization jobs. Rosselle also worked as a senior account executive and project manager at Convertium where she managed five accounts.
Employment
Convertium is a digital agency in Singapore specializing in web development and digital media.
- Managed five accounts while leading specific web projects independently.
- Dove smart and tactical execution of solutions based on client's business requirements while maintaining user-centric approach.
- Proactively presented solutions and opportunities to clients.
- Produced contact reports, creative and functional requirements briefs to respective resources.
- Provided ownership and daily management of client requirements both new and maintenance projects.
Lexcode is a professional translation and interpretation company in the Philippines.
- Handled content provision and brand management.
- Improved document editing quality and processes.
- Managed and supported global offices overseas.
- Implemented digital marketing solutions.
- Ensured business objectives are met.
UNO Magazine is a Filipino go-to magazine offering light but intelligent content on sports, tech, cars, geekery, and more.
- Oversaw, managed magazine columns and led production photo shoots.
- Managed and briefed photographers, stylists, advertisers, and retailers on different formats and projects.
- Liaised and ensured ad placements through contracts advertising firms, suppliers, event coordinators, and media providers (from cable networks to radio stations); expanded network of affiliated media partners.
MDC Group provides engineering software solutions in the Philippines.
- Provided brand and social media management, online content production, and leads generation.
- Liaised with software solution partners to align business objectives.
Odusee offers search engine and web development services.
- Performed intelligence gathering on customers and competitors.
- Identified trendsetter ideas by researching industry and niche-related events.
- Reviewed market share trends and competitive activities.
- Defined product strategies and road maps.
- Drove traffic and value to the product site.
- Managed and produced all reports based on team performance and results and convert data to solutions that will support main business goals.