Wayne Cheong

Webtrekk is an analytics and marketing intelligence provider headquartered in Berlin, which expanded its international operations into the Asia-Pacific region with the opening of local representation in Singapore.

• Worked as APAC partner for Webtrekk.
• Partnered with agencies and account managers covering different regions, verticals and company sizes, influencing deals up to a total of $25 to $100,000.
• Received customer commendation for guidance during product evaluation.
• Conducted more than 20 product demos and training live or through webinars.
• Represented Webtrekk for a product demo during agency event which hosted up to 20 people.
• Published a total of 12 digital analytics articles on LinkedIn.
• Achieved pre-sales technical certifications within three months.

Ringfinger Co. is a company that supports brands, agencies, small-medium business owners, and entrepreneurs to reach momentum in the digital marketing era.

• Worked for marketing ROI optimization, customer journey analytics, and data integration for better insights projects all over APAC, including China, Hong Kong, Philippines, Thailand, Malaysia, Indonesia, Singapore, and Australia.
• Worked in both in-house and agency roles with many large organisations in B2B and B2C markets across multiple channels to develop deep and actionable customer insights to transform their business performance.

OOOBTC is a centralized cryptocurrency exchange located in Singapore, headquartered in China.

• Oversaw the planning, development, and execution of marketing and advertising initiatives.
• Generated revenue by increasing sales through successful marketing using market research, pricing, product marketing, marketing communications, advertising, and public relations.

iMin Technology is an intelligent business solutions provider.

• Oversaw marketing operations, including strategy, research, brand management, and advertising for iMin’s consumer products and business solutions across six countries in the APAC region.
• Created the strategy for social - for both short-term campaigns and longer-term plans for three international brands under the iMin Technology umbrella and their core products such as iMin (desktop, mobile, self-ordering POS), Neostra Electronics (tablets, touch-screen enabled computers and hardware) and Soma Solutions (pos software, analytics and cloud).
• Evangelized social strategies and standing up in front of senior clients, partners, and agency teams and educate them on why social is so important for their business.

Facebook, Inc. is an American online social media and social networking service company.

• Managed, coached, and developed a regional team of data analysts to reach team development goal and minimize repeated efforts.
• Led operation execution and analytics projects from initial client contact to support delivery.
• Managed timeline/expectation.
• Utilized SQL, Excel, and Tableau to extract, analyze, and illustrate operational data.
• Created data visualizations and dashboards to present and communicate important findings with stakeholders and global teams.