Tricia Neo

• Founded @pebbeul, a skincare Instagram dedicated to product reviews and sharing user experiences.
• Amassed a global following of 2,000 followers in an eight-month span with an estimated average organic engagement rate of 20% and daily reach of over 800.
• Analyzed innovations and trends in the beauty industry to identify consumer behavioral patterns for the creation and development of engaging product reviews and creative content.
• Partnered with several prominent beauty and haircare brands like Dior, Amika, Farmacy, Caudalie, Function of Beauty, Dr Dennis Gross, and Diptyque for various influencer engagement marketing campaigns.

I Concept Digital is a digital marketing agency specializing in web design and e-commerce development.

• Managed five to seven brand marketing portfolios, working closely with key clients regionally such as American Express, Merz Aesthetics, Jewel Changi Airport, and Agency for Integrated Care.
• Independently managed American Express's 'Monday Blues' digital campaign in 2019, conducting a live EDM poll gathering consumer feedback on the brand, driving Amex App downloads, and increasing marketing opt-ins by Cardmembers.
• Was part of the team that successfully conceptualized and developed both of Jewel Changi Airport's Xmas and CNY campaigns, using digital gamification to drive retail footfall, seeing 20,000 unique players over a span of two months.
• Managed and oversaw all paid media marketing efforts, from defining key target audiences and the daily optimization of campaigns to maximize campaign efforts, to creating trended analytics-driven reports, with data taken and interpreted from Google Ads, Google Analytics, and Facebook Ads.
• Kickstarted an integrated resource management initiative within the team, coordinating workflows to meet project requirements.

Pico is a global leader in total brand activation. The company specializes in engaging people, creating experiences, and activating brands. 

• Managed three to five brand engagement marketing portfolios across Southeast Asia.
• Appointed account lead for Rolex ION's boutique rebrand launch, elevating brand-consumer relationships with their top 100 clients through brand engagement and a bespoke event.
• Oversaw major retail brand activations for Sunglass Hut SEA, working with influencers, internal stakeholders, and brand partners to increase store footfall by 30%.
• Spearheaded event management for Facebook's Marina One office opening, connecting over 200 brand partners and raising awareness for Facebook's product offerings.
• Assisted in planning and managing IBM's Hundred Percent Club Asia Pacific annual event, bringing together over 1,000 employees across nine different countries, facilitating business sessions, seminars, and R&L across an event duration of one week.

Project We Forgot (PWF) is a community for caregivers to persons with dementia that provides locally-relevant support, knowledge, and access to services. 

• Managed PWF's Instagram page and daily community engagement with a follower base of over 3,000 with an organic post engagement rate of 10-15%.
• Conducted research and analysis to identify the latest market trends for content development and execution.
• Developed content strategy and implemented media planning for the PWF application interface aimed to streamline community engagement and connect over 1,000 caregivers with a dedicated support system.