Fatima Peribañez

Improove is a boutique digital growth firm with the mission of becoming the first point of contact for digital challenges.

• Oversaw the SEO performance of more than 40 accounts, among which very known national and international brands are included.
• Managed the whole SEO team of the company.

• Managed the whole SEO team of the company in different locations around Europe, including Madrid, London, Paris, and Munich; reporting to the marketing director.
• Defined the group's brands organic acquisition strategy and take direct hands in on page landing pages developments and traffic migrations for traffic grow through an IT team completely focused on SEO goals. 
• Solved the daily issues and problems related to SEO such as search engines ranking demotions or penalties.
• Performed conversion rate optimisation of landing pages, having got nice results over a wider variety of A/B testing and multivariant experiments.
• Improved the organic visibility and SEO conversion rate for the leading brands in 23 markets and 16 different languages to increase sales in all their product categories, through the implementation of on-site and off-site strategies and A/B testing experiments. Brands included are Rumbo (leader in Spanish and Portuguese markets), Volagratis (leader in Italian market), Bravofly (leader in French market), Lastminute.com (leader in British market), Bravoavia (leader in Russian market), Jetcost (leader in French market), and Crocierissime (leader in Italian market).
• Worked on various product categories such as flights, hotels, holidays, cruises, car rental, and lifestyle.
• Protected the group's brand queries for online reputation management in search engines (development and coordination of strategies to implement).

• Managed the on-page and off-page optimization for the different travel websites of Bravofly Rumbo Group in several countries, reporting to the head of SEO of the group.
• Worked on product optimization for flights, hotels, vacation, and cruises for 15 different markets (countries and languages), across several websites, including http://www.rumbo.es, http://www.volagratis.com, http://www.bravofly.fr, http://www.rumbo.fr, http://www.bravofly.de, http://www.rumbo.de, http://www.rumbo.pt, http://www.rumbo.com, http://www.bravofly.com, http://www.bravofly.pl, http://www.bravofly.se, http://www.bravofly.fi, http://www.bravofly.com.tr, http://www.rumbo.com.br, http://www.bravofly.ro, http://www.bravofly.no, http://www.bravofly.hu, http://www.bravofly.co.uk, http://www.bravofly.com.sg, http://www.bravofly.com.au, and http://www.bravofly.co.id.
• Managed the ORSE (online reputation in search engines) of the main brands of the group with a strategy oriented to saturate the organic SERPs with corporate results for brand-oriented searches and displacing the negative comments that may affect the reputation of these brands on search engines.
• Integrated with social media department, developing strategies in order to maximize the synergies between SMO and SEO and using social media channels for brand popularity.

Casadellibro.com is an online bookshop.

• Managed SEO, SMO, online reputation, and communication strategy for websites such as http://www.casadellibro.com, http://www.dvdgo.com, http://www.ojgames.com, and http://www.tiendarealmadrid.com
• Worked in the migration of the website to the new current platform.