Tommy Chen
Product Manager

Tommy Chen

Former senior product manager at Electronic Arts (EA).
Work with Tommy Work with a Product Manager

About

Tommy Chen has over ten years of sales, business development, and product marketing experience in e-commerce, FMCG, gaming, and printing industries. He has worked as a senior product manager at Electronic Arts Taiwan, where he was responsible for EA Games label products go-to-market planning and execution and physical packaged game manufacturing. At Nestlé Taiwan, he managed the product marketing for brands like MILO, Nestea, Carnation, and Nesquik.

Employment

5 roles
May 2018 - Present 8 years
Chief Operating Manager
Frontier Sportswear

Frontier Sportswear is a sports apparel and accessories in Taiwan.

  • Grew 2019 vs. 2018 reach by over 40% annual sales through execution on e-commerce channel establishment and internal synchronization between sales, marketing, and manufacturing functions.  
  • Established online store, digital marketing, and sales execution to catch the EC growth trend and getting over 100% growth in return.
  • Managed company operation, research and development, as well as communication platform.
May 2013 - Jan 2017 3 years 8 months
Senior Sales & Marketing Manager
Suntrail Co. Ltd

Suntrail is an e-commerce company supplying various cosmetic products and consumer electronic products to main shopping platforms in Taiwan.

  • Managed key accounts through selling skin-care products to various e-commerce shopping channels, such as PC Home, GoHappy, Watson’s Online Store, and UDN.
  • Achieved year-by-year over 100% sales growth through new brands, new channels exploration, and prompt sales promotion schemes for key shopping channels .
Nov 2009 - Apr 2013 3 years 5 months
Business Development Manager
Electronics Arts Taiwan
  • Launched four EA studio developed online games to Taiwan market through local partners pitch, selection, and management, which are Gamania, Gigamedia, and M-etel.
  • Acted as a moderator between local partners and EA studios for content culturalization and new contents development timeline.
  • Managed the annual forecast achievement through close cooperation with operation team in local partner.
Oct 2005 - Nov 2009 4 years 1 month
Senior Product Manager
Electronics Arts Taiwan
  • Managed EA Games label products go-to-market planning and execution, including annual Need for Speed Community launch party, third-party hardware manufacturers with AMD, Logitech, Razer, and ASUS.
  • Oversaw physical packaged game manufacturing; managed the product package localization and local manufacturing and marketing material production timeline through in-house designer and third-party production lines to meet the global launch dates. 
Feb 2004 - Sep 2005 1 year 7 months
Sales Specialist
Hi-Touch Imaging Technologies

Hi-Touch Imaging Technologies, now HiTi, is a professional manufacturer and supplier of digital photo products and services.

  • Developed Thailand, Vietnam, Philippines, and Bangladesh ID photo printer and photo paper sales through local distributors management.
  • Experienced three months expatriate in New Delhi office for India branch office setup support.
  • Organized overseas product training, local seminar, and new product market exploration, from ID photo market to tourist market with local distributors. 

Education

Sep 1997 - Jun 1999 1 year 9 months
Master of Business Administration, International Business
National Taiwan University
Sep 1992 - Jun 1997 4 years 9 months
Bachelor of Engineering, Industrial Design
National Cheng Kung University