Jessamyn Palme
Digital Marketer

Jessamyn Palme

Brand strategist and CMO for hire.
Work with Jessamyn Work with a Digital Marketer

About

Jessamyn Palme is a global marketer specializing in tech and financial services sectors. An energetic, creative and strategic person who approaches client needs with flexibility and an adaptable style, she has spearheaded new market entry strategies, established corporate brand identity, led social media and digital campaigns and developed PR and advertising projects to organizations ranging from direct marketing shops to leading Fortune 500 companies. At SAP, Jessamyn designed a mobility go-to-market community representing global teams and devised marketing and engagement strategies that resulted in 15,000 page hits, 5,000 unique users and over 350 content pages. She enjoys helping out organizations in achieving its market growth and international success.

Employment

4 roles
Aug 2017 - Sep 2018 1 year 1 month
Vice President for Marketing & Head of Brand and Campaigns
Intellect Design Arena Ltd

Jessamyn researched, prepared and oversaw the execution of annual marketing strategies and regional campaigns and initiated lead nurturing program.

  • Wrote content for articles, whitepapers, case studies, press releases, scripts, blogs and posts to build brand reputation and establish the company as thought leaders with target audience.
  • Managed all external media channels, vendors, public relations and advertising.
  • Coordinated all speaking engagements, exhibits, conferences, and company-hosted events.
  • Implemented comprehensive digital and social media plan in support of traditional media campaigns, increasing brand awareness and improving search engine optimization (SEO).
  • Collaborated with sales team to improve lead generation and progression through sales funnel.
  • Liaised with internal stakeholders, key customers, and strategic partners.
  • Generated over 400 target role new leads in 57 US transaction banks in 3 months.
  • Improved digital campaigns response from 3% to 21%.
  • Contributed to the development of $48 million sales pipeline for continental Europe.
Jan 2015 - Aug 2017 2 years 7 months
Global Marketing and Partnerships Director
TAS Group

She directed multichannel campaign launches for both new and existing products and managed all external media channels, vendors, public relations and advertising.

  • Coordinated all exhibits, conferences, events and speaking engagements.
  • Collaborated with sales team to improve lead generation.
  • Oversaw company website and intranet.
  • Instituted thought leadership program to build a brand reputation outside of home country and developed all content and collateral for product promotion.
  • Composed executive and board reports on budgeting, marketing activities, website and digital campaign data analytics and SEO, event ROI, etc.
  • Liaised with strategic partners, internal stakeholders, and key customers and hired and trained new staff.
  • Improved digital campaigns to 26% response rate (from 9%).
  • Negotiated €25,000 in cost savings with vendors, reallocated budget savings to new activities.
Jun 2008 - Dec 2014 6 years 6 months
Global Marketing and Communications Strategist
Independent Consultant
  • Developed and spearheaded advertising and communications projects for a variety of clients.
  • Architected virtual community representing global teams and 6 regional sub-areas, consolidated content from 17 cross-teams, devised marketing and engagement strategy and publicized community to target audience at SAP.
  • Expanded social media strategy to incorporate on- and off-site media ambassadors and enhance live-streaming of event and accessibility of video and presentations post-event during 2011 SAP Influencer Summit.
  • Worked for Advertising Specialties Institute, America Italy Society, Bata and Barnes Foundation.
  • Clients: Towers Perrin, Lincoln Financial, British Tourism Agency, Juvenile Diabetes Foundation and Genesis Health Care Systems, and Venture Marketing Group.
Mar 2004 - May 2008 4 years 2 months
Creative Lead
Merkle, Inc.

Jessamyn maintained brand standards for each account and assure compliance throughout project stages.

  • Analyzed and reported metrics to improve client satisfaction and campaign success.
  • Designed marketing collateral across multimedia campaigns and coordinated scheduling.
  • Led client presentations and creative briefings.
  • Managed and trained a team of 8 artists and copy editors on procedures and brand standards.
  • Increased agency ratings from 80% to 97% on high profile accounts.
  • Won $3 million in new Capital One business through a series of test programs.

Education

Jan 2011 - Dec 2012 1 year 11 months
Master of Science in International Marketing, International Marketing
Saint Joseph’s University
Jan 2009 - Dec 2010 1 year 11 months
Master of Business Administration, Business Administration and Management
Drexel University
Jan 1989 - Dec 1993 4 years 11 months
Bachelor of Fine Arts, Arts
Fashion Institute of Technology, SUNY

Portfolio

5 items