Esa Cate
Search Ads

Esa Cate

Works at Apple.
Work with Esa Work with a Search Ads

About

Esa Cate has nearly five years of experience working as a Search Ads expert at Apple, where she creates, manages, and optimizes search ad campaigns to hit business goals and grow both existing and new key accounts. Previously from DuMont Project, she has had the opportunity to work with Fortune 500 and 1000 clients to provide digital marketing services, including ad tech solutions; search marketing; display, social and mobile advertising; direct response; affiliate marketing; and web analytics. At Kontera, she served as campaign manager responsible for creating procedures for Ad Operation's best practices and leading all in-text campaigns for the lifestyle vertical including launch, optimization strategy, delivery, and performance reporting.

Employment

5 roles
Oct 2017 - Present 8 years 7 months
Search Ads Expert
Apple
  • Created, managed, and optimized search ad campaigns to hit business goals and grow both existing and new key accounts. 
  • Provide optimization recommendations on Apple Search Ads campaigns.
  • Ensured the delivery of best-in-class service for all customers. 
Mar 2016 - Sep 2017 1 year 6 months
Senior Manager, Account Development
DuMont Project
  • Developed and implemented strategic plans to manage and grow accounts.
  • Managed multiple accounts; developed positive working relationships with all customer touchpoints.
  • Drove client retention, renewals, upsells, and client satisfaction.
  • Worked closely with Ad Operations on day-to-day operational processes including campaign set-up, receipt of creative or tags, trafficking, optimization, troubleshooting, and QA.
Sep 2014 - Mar 2016 1 year 6 months
Senior Account Manager Bay Area
Quancast
  • Set sales targets and specific performance metrics, aligned with business strategies.
  • Partnered with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign.
  • Generated innovative ideas to support customers and boost brand awareness.
Oct 2012 - Sep 2014 1 year 11 months
Digital Marketing Manager
DuMont Project
  • Worked with Fortune 500 and 1000 clients across various markets.
  • Delivered integrated, optimized, and cost-effective results via ad tech solutions; search marketing; display, social and mobile advertising; direct response; affiliate marketing; web analytics.; and advisory services.
Nov 2011 - Oct 2012 11 months
Campaign Manager
Kontera
  • Managed all in-text campaigns for the lifestyle vertical including launch, optimization strategy, delivery, and performance reporting.
  • Created procedures for Ad Operation's best practices for in-text campaign optimization and data analysis.
  • Achieved 98% delivery and internal success metrics for all managed campaigns.
  • Advised account managers and consulted business development team to create campaigns that both fulfill the client’s vision and deliver in current network environments.
  • Reconciled billing and tracking with Third Party Ad-Servers (including Atlas, DoubleClick, and MediaMind).
  • Executed and collaborated on meaningful surveys for clients (Dynamic Logic, Vizu, InsightExpress).
  • Led the testing and correcting of creative assets, campaign tracking, and finished ads.