Zoe Pickburn

About

Zoe Pickburn has experience writing a range of content, from reported articles and original recipes to branded blog content and professional website copy, specializing in topics like food, lifestyle, and hospitality. As a content marketer, she has produced content, copy, PR materials, and other marketing assets for a SaaS brand Stream and its parent company, Proximity. Her past clients also include HonestBee, Doner Summer, OnMyWhey.com, and Tilda.

Employment

4 roles

Sep 2016 - Present 9 years 8 months

Head of Content & Digital

Stream

Stream is a SaaS product for the logistics and transport management sector.

Worked with the marketing manager to produce content, copy, PR materials, and other marketing assets for the brand and for Stream’s parent company, Proximity.
Manage social media accounts across multiple brands and channels.
Produced video content which included scripting, shooting, and editing.
Wrote and edited other website copy, including case studies, product feature pages, landing pages, and micro-copy for CTAs.

Jan 2016 - Present 10 years 4 months

Writer, Content Marketer & Food Blogger

Independent

Produced a range of content, from reported articles and original recipes to branded blog content and professional website copy, specializing in topics like food, lifestyle, and hospitality.
Created and managed a food blog, EatsLeeds.
Wrote content and copy for food and lifestyle businesses, and shot food photography for local businesses.
Worked with several brands on sponsored content.

Mar 2016 - Aug 2016 5 months

Event Manager

National Centre for Diversity

National Centre for Diversity promotes equality, diversity, and inclusion in the workplace.

Took the lead on all events at the National Centre for Diversity, organizing logistical arrangements to take into account time and budget constraints; having proactive input into concept and content of sessions to create engaging, relevant events; and working closely with the marketing and sales department to secure sponsorship, attract attendees, and ultimately make events successful.
Heavily involved in marketing for the organization, including leading on a recent website upgrade and creating, publishing and promoting online content; input into the social media marketing strategy, with a particular focus on event marketing; and preparing press releases and liaising with media contacts to promote events through industry-specific channels.

Jun 2014 - Jun 2015 1 year

Event Coordinator

Bracken Events

Bracken Events are conference and exhibition experts, centrally based in Nottingham in the East Midlands, delivering events both nationally and internationally.

Undertook a range of tasks for conferences, meetings, and events in both the public and private sectors. This role included venue search, client liaison, supplier and delegate management, on-site operations, and post-event evaluation.
Assisted on end-to-end project planning and budget management.