Zoe Pickburn

Content Marketing Expert

Zoe Pickburn

Specializes in food, lifestyle, and hospitality topics.

Zoe Pickburn has experience writing a range of content, from reported articles and original recipes to branded blog content and professional website copy, specializing in topics like food, lifestyle, and hospitality. As a content marketer, she has produced content, copy, PR materials, and other marketing assets for a SaaS brand Stream and its parent company, Proximity. Her past clients also include HonestBee, Doner Summer, OnMyWhey.com, and Tilda.

Content MarketingContent WritingCopywritingContent CreationArticle WritingBlog WritingWeb CopywritingWeb Content CreationFood & Beverage ContentLifestyle ContentHospitality ContentMarketing CollateralEvent Management

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Employment Highlights

Writer, Content Marketer & Food Blogger

Independent

January 2016 - Present (10 years 3 months)

Head of Content & Digital

Stream

September 2016 - Present (9 years 7 months)

Event Manager

National Centre for Diversity

March 2016 - August 2016 (5 months)

Event Coordinator

Bracken Events

June 2014 - June 2015 (1 year)

Education Highlights

Bachelor of Arts (First Class Hons), Event Management

Leeds Metropolitan (now Beckett) University

September 2011 - June 2014 (2 years 9 months)

Portfolio

Resume

Writer, Content Marketer & Food Blogger

Independent

January 2016 - Present (10 years 3 months)

  • Produced a range of content, from reported articles and original recipes to branded blog content and professional website copy, specializing in topics like food, lifestyle, and hospitality. 
  • Created and managed a food blog, EatsLeeds.
  • Wrote content and copy for food and lifestyle businesses, and shot food photography for local businesses.
  • Worked with several brands on sponsored content.

Head of Content & Digital

Stream

September 2016 - Present (9 years 7 months)

Stream is a SaaS product for the logistics and transport management sector.

  • Worked with the marketing manager to produce content, copy, PR materials, and other marketing assets for the brand and for Stream’s parent company, Proximity.
  • Manage social media accounts across multiple brands and channels.
  • Produced video content which included scripting, shooting, and editing.
  • Wrote and edited other website copy, including case studies, product feature pages, landing pages, and micro-copy for CTAs.

Event Manager

National Centre for Diversity

March 2016 - August 2016 (5 months)

National Centre for Diversity promotes equality, diversity, and inclusion in the workplace.

  • Took the lead on all events at the National Centre for Diversity, organizing logistical arrangements to take into account time and budget constraints; having proactive input into concept and content of sessions to create engaging, relevant events; and working closely with the marketing and sales department to secure sponsorship, attract attendees, and ultimately make events successful.
  • Heavily involved in marketing for the organization, including leading on a recent website upgrade and creating, publishing and promoting online content; input into the social media marketing strategy, with a particular focus on event marketing; and preparing press releases and liaising with media contacts to promote events through industry-specific channels.

Event Coordinator

Bracken Events

June 2014 - June 2015 (1 year)

Bracken Events are conference and exhibition experts, centrally based in Nottingham in the East Midlands, delivering events both nationally and internationally.

  • Undertook a range of tasks for conferences, meetings, and events in both the public and private sectors. This role included venue search, client liaison, supplier and delegate management, on-site operations, and post-event evaluation.
  • Assisted on end-to-end project planning and budget management.

Education

Bachelor of Arts (First Class Hons), Event Management

Leeds Metropolitan (now Beckett) University

September 2011 - June 2014 (2 years 9 months)

Modules included marketing, business management, finance, and law.