Cort Tafoya

Digital Marketer

Cort Tafoya

Specializes in SEO, SEM, analytics & marketing automation.

Cort Tafoya is a digital and search marketing consultant with experience working with numerous corporate and startup clients in San Francisco and other Bay Area locations. He specializes in SEO, SEM, PPC, content marketing, analytics, marketing automation, with expertise in tools like Google AdWords, Google Analytics, HubSpot, Salesforce, and Pardot.

Digital MarketingSEOSEMAnalyticsContent MarketingMarketing AutomationWeb AnalyticsGoogle AnalyticsGoogle AdWordsHubSpotPardotPPCBing AdsGoogle Tag ManagerConversion Rate OptimizationA/B Testing

Employment Highlights

Digital Marketer, SEO Consultant & Trainer

Independent

December 2013 - Present (12 years 4 months)

Marketing Specialist

Hack Reactor

May 2013 - April 2014 (11 months)

Resume

Digital Marketer, SEO Consultant & Trainer

Independent

December 2013 - Present (12 years 4 months)

  • Executed SEO and content strategy for clients, as well as SEO audits. Increased rankings for hundreds of high-value phrases, achieved numerous top 5 rankings, and drove 2-6x increases in SEO traffic.
  • Conducted highly reviewed SEO training for teams that wanted to take their SEO to the next level.
  • Built Google AdWords and ads campaigns that became high-producing revenue streams. Increased leads and cut wasteful spending.
  • Created, managed and a/b tested different Facebook campaigns so businesses could see which audiences were high converting
  • Led onsite Google Analytics training and Google Tag Manager training. This helped companies automate processes, save time & get website data they were struggling to gather.
  • Set up e-commerce tracking, button tracking, form tracking and other important user interactions with Google Tag Manager. This provided businesses valuable insight into their conversion rates, landing pages and relevancy of campaign offers.
  • Segmented and analyzed Google Analytics data, created custom dashboards, reviewed campaign performance and then provided actionable recommendations. This insight helped teams optimize their marketing budgets.
  • Completed UX, sales funnel and conversion optimization with Instapage, Optimizely & Google Optimize. Conversion rates increased significantly for clients.
  • Hired for Matomo Analytics consulting, dashboard setup, conversion tracking & training. Helped key stakeholders to finally make sense of their data and start tracking the user actions that mattered most.
  • Provided support and/or mentorship to client team members around digital and content marketing best practices.
  • Led HubSpot and Pardot marketing automation projects with a focus on email campaigns and drip campaigns. These campaigns resulted in higher conversion throughout the sales funnel.

Marketing Specialist

Hack Reactor

May 2013 - April 2014 (11 months)

  • Brainstormed and developed ideas for creative marketing campaigns.
  • Assist in marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
  • Liaised with external vendors to execute promotional events and campaigns.
  • Collaborated with marketing and other professionals to coordinate brand awareness and marketing efforts.
  • Planned and executed initiatives to reach the target audience through appropriate channels (social media, email).