Avelyn Mellington
SEO Specialist

Avelyn Mellington

Former SEO account manager at Sensis.
Work with Avelyn Work with a SEO Specialist

About

Avelyn Mellington is a digital marketing consultant with experience in SEO, SEM, social media posting and ads, Google Ads, website edits, email campaigns, basic design skills for ads and posting, blogging, and content creation. Specializing in SEO, she has worked as an SEO account manager at Sensis, where she managed several SEO clients across various industries. She is also proficient in using tools like Google Analytics, Search Console, Google My Business, Webmaster Tools, Canva, Magento, and WordPress.

Employment

5 roles
Nov 2017 - Present 8 years 5 months
Digital Marketing Consultant
Independent
  • Managed 20 small to medium business clients for a variety of tasks.
  • Performed tasks including SEO, SEM, social media posting and ads, Google Ads, website edits, email campaigns, basic design skills for ads and posting, blogging, and content creation.
  • Provided white labelled reporting to measure results of social media, SEO, Google Ads, as well as utilized Google Analytics, Webmaster Tools, Google My Business, and Canva.
  • Owned most trusted mobile hairdressing service www.mobilehairdressers.net.au, an online platform used to contact qualified, insured, and experienced hairdressers and makeup artists. 
Feb 2016 - Oct 2017 1 year 8 months
Digital Account Manager
King Kong

King Kong is a digital direct response marketing agency based in Australia.

  • Provided client management for digital marketing campaigns in SEO, SEM, Facebook, and Instagram.
  • Managed client expectations and created client and marketing strategy.
  • Created solutions and opportunities to drive leads and revenue into the clients' businesses.
  • Educated clients on digital marketing.
  • Managed campaign performance.
  • Provided upselling and cross-selling, as well as budget control.
  • Ensured KPIs are being met.
  • Handled internal teams.
  • Provided SEO content management and website project management.
  • Trained new staff.
  • Used tools like Google Analytics, AdWords, Adroll, Search Console, and Google My Business.
Sep 2015 - Jan 2016 4 months
Digital Media Strategist
Travel Click

Client management of over 40 accounts for SEM campaigns the hotel industry.

  • Managed Google AdWords, Display, and remarketing campaigns.
  • Handled client retention and client expectations.
  • Relayed results and campaign performance.
  • Educated clients on digital marketing and provided data to make strategic decisions about their business.
  • Managed budget control.
  • Ensured KPIs are being met.
  • Used tools like Google Analytics, AdWords, Search Console, and Google My Business.
Nov 2014 - Sep 2015 10 months
SEO Account Manager
Sensis
  • Managed over 70 SEO clients from various industries.
  • Handled campaign research, strategy, and development.
  • Relayed results and campaign performance.
  • Educated clients on digital marketing and provided data to make strategic decisions about their business.
  • Used tools like Google Analytics, Search Console, and Google My Business.
  • Performed basic onsite optimizations using CMS such as WordPress, Magento, and FTP as well as use of basic HTML knowledge.
  • Identified new business opportunities for clients.
Dec 2012 - Nov 2014 1 year 11 months
Franchise Marketing Executive
ABS Auto, (Metcash) Nunawading
  • Managed and coordinated all national marketing campaigns.
  • Innovated, researched, and developed new marketing campaigns.
  • Oversaw marketing operations and budget month to month for business efficiencies.
  • Worked within set marketing budgets.
  • Managed AdWords campaigns, TV placements and strategy, collateral printing, store merchandise, and website management.
  • Oversaw the yearly marketing budgets.
  • Coordinated the company's new website.
  • Provided support to franchisees, including store visitation.

Education

Sep 2006 - May 2011 4 years 8 months
Bachelor of Business, Marketing & HRM
University of Tasmania