Ethel Kang
Content Strategist

Ethel Kang

Creates social media content, EDM & press releases.
Work with Ethel Work with a Content Strategist

About

Ethel Kang is a content writer and strategist with experience in social media management, social media content, EDM, press release, and presentation decks. As a marketing executive for Udders Ice Cream, she has managed and expanded online e-commerce channels, including Deliveroo, FoodPanda, GrabFood, HonestBee, and RedMart. Ethel has also serviced clients with the event and PR support from the lifestyle industry, such as SuperPark Singapore, Antipodes Skincare, Disney On Ice 2019, TRESemmé, and Clark's. Her expertise also includes implementing Google Analytics for marketing statistics.

Employment

4 roles
Jan 2018 - Present 8 years 3 months
Content Writer
Independent
  • Developed content syndication and inbound content marketing.
  • Conceptualized info graphic and content ideas.
  • Planned content calendar.
  • Curated articles that are optimized for SEO.
  • Created a Facebook video using primarily stock video footages on how the food delivery industry has changed.
  • Spoke with prospective clients who were inbound leads.
  • Worked with companies such as Oddle, Kaodim, Udders Ice Cream, and The Beauty Edit Singapore.
  • Planned social media calendar and managed social media growth.
  • Led conceptualization of creative ideas, such as collaboration with other brands.
  • Relied on social media data to increase engagement.
  • Designed simple social media posts.
Nov 2018 - Jul 2019 8 months
Account Executive
Touch PR & Events

Touch PR & Events is a full-fledged agency providing companies with personal touch to their media relations and events.

  • Provided strong support in client, media, and influencers liaison. Pitched for prospective clients, including proposal ideas for pitch decks and final presentation.
  • Developed continual media pitching efforts to ensure coverage or interview opportunities for clients' brands.
  • Facilitated media interviews on behalf of clients.
  • Led ideation, proposal, and production of creative press kits.
  • Curated media lists according to the needs of respective brands.
  • Assisted in conceptualization to final execution of product launch events and PR campaigns.
  • Serviced clients with the event and PR support from the lifestyle industry, such as SuperPark Singapore, Antipodes Skincare, Disney On Ice 2019, TRESemmé, and Clark's.
  • Led RSVP and event guest management.
  • Supported in crisis management for clients.
  • Implemented and close managed project production schedules to ensure smooth completion of milestones agreed upon with clients Adept at coverage and project wrap up reports, briefing documents, press releases, and emcee scripts.
Sep 2017 - Sep 2018 1 year
Marketing Executive
Udders Ice Cream

Udders is a Singapore-based ice cream parlor franchise with six shops to its name.

  • Managed social media accounts and curated posts.
  • Led ideation, development, and execution for marketing campaigns in physical outlets and e-commerce page.
  • Implemented Google Analytics for marketing statistics.
  • Handled projects with agencies and partner brands.
  • Developed copywriting for social media, press release, blog, and ad-hoc projects/events.
  • Mentored and supervised interns.
  • Oversaw and expanded online e-commerce channels, including Deliveroo, FoodPanda, GrabFood, HonestBee, and RedMart.
Feb 2017 - Jun 2017 4 months
Content Marketing Intern
Oddle

Oddle is a cloud-based SaaS platform that facilitates e-commerce and order management solution for the F&B industry. 

  • Involved in developing a social media strategy to increase the viewership of the company website. 
  • Supported syndication direction, and mentored in corporate blogging skills. 
  • Pioneered company's first social media video. 
  • Was involved in sales pitching and qualifying online leads.

Education

Jan 2013 - Dec 2017 4 years 11 months
Bachelor of Arts, 2nd Class Honors (Upper Division), Psychology
Nanyang Technological University

Portfolio

14 items