Jazmin Six

Crabtree & Evelyn is an American-international retailer of body, fragrance, and home care products with stores globally. 

• Managed Singapore's outreach plans, A&P budget, influencer/key opinion leaders (KOL) /media relations, events, partnerships, and content. 
• Oversaw a full-spectrum social for both Singapore and Malaysia, including influencer/KOL/media relations, strategy and organic/paid content within a regional marketing team. 
• Overachieved November 18 Singles Day sales target by 326% in Singapore and 369% in Malaysia through paid social, EDM and organic search, and social efforts.

Tuber Productions provides valuable editorial and design consultancy for clients on print, digital and mobile platforms.

• Spearheaded internal and clients digital transformation projects, including websites and social channels, to support short- and long-term marketing initiatives.
• Designed and implemented digital strategies within budget requirements.
• Generated innovative ideas to increase web traffic.

• Set and executed content and influencer strategy for NYX Professional Makeup, Maybelline Singapore, and L’Oreal Paris Makeup. Scope included event management, website and e-commerce content, social channels, and full-suite PR for media and KOL.
• Achieved 40% QoQ increase in social buzz for the second quarter for NYX, landing at number 3 for total beauty and number 2 for mass beauty categories.
• Increased Instagram followers by 312% and Facebook followers by 729% versus last year.
• Achieved over 1133% in social buzz for Maybelline December 2017 Gigi Hadid launch and landed at number 1 for total beauty and mass beauty categories.

JUICE is a publishing company in Singapore that delivers top stories of the music, fashion and lifestyle beats.

• Oversaw content direction and strategy across print, digital, and social platforms, including editorial calendars, production timelines, and budgets. 
• Worked hand-in-hand with the marketing team for sales pitches, events, and brand/KOL partnerships.
• Acted as the team manager of seven editorial/design staff.
• Increased Facebook followers by 243% versus last year in 2015.
• Achieved Youth Magazine of the Year title in 2013 and almost 43,000 reach, 13,000 likes, over 30,000 shares, and nearly 900 comments in a highest-performing organic Facebook post.
• Maintained long-term partnerships with notable clients such as Zouk, Ce La Vi, Laneway Singapore, Inditex, Heineken, Royal Sporting House, Agnes B, and Converse.