Ramesh Mylapilli
Brand Strategist

Ramesh Mylapilli

Worked with Nestle Health Sciences and Janssen.
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About

Ramesh Mylapilli is a branding and content strategist with 13 years of experience in healthcare communications, having worked with clients in India and APAC. He has expertise in brand strategy, account management, medical content, and advisory board management. At Saatchi & Saatchi Health in India, he has developed brand strategy and medical communication materials for brands like Enfamil A+ (Mead Johnson), Crestor, AstraZeneca, Novo Nordisk, and Quikhale. Ramesh also worked at McCann Complete Medical in Singapore, planning and executing healthcare communications for clients such as Nestle Health Sciences, Janssen, Menarini, and Eisai.

Employment

5 roles
Aug 2019 - Present 6 years 9 months
Brand & Content Strategist
Independent
  • Offered branding, medical content services, advisory board management, and translation support for pharmaceutical clients.
  • Developed partnerships with multiple brands such as neoDesynz, Greenwings, and Himalaya Wellness.
Jul 2017 - Jun 2019 1 year 11 months
Director, Medical Communications
Saatchi & Saatchi Health, India
  • Supervised medical education and medical communication material.
  • Worked with the strategy and planning teams for medical communications.
  • Managed KOL relations and medical communication projects.
  • Oversaw new business activities, including pipeline development and credentials presentations.
  • Handled the development of proposals and RFPs.
  • Successfully won the pitch with Alcon for Contoura, AcrySof and Novartis for Kryxana (Oncology Blockbuster) as the team lead.
  • Managed the complete Optha portfolio for Alcon, MJ Nutrition portfolio, and Mylan COE account as the team lead.
Jul 2015 - Jun 2017 1 year 11 months
Account Director
Drcom Singapore

Drcom is a boutique medical communications agency specializing in multichannel marketing tools and digital applications with offices in Singapore, Vietnam, and Shanghai. 

  • Gained experience in multichannel marketing and e-detailing.
  • Handled NIDINA/NIDO Account (Nestle Middle East).
  • Successfully implemented the Dengue Vaccine Online Registry project for Sanofi for Malaysia.
  • Successfully implemented e-detailing aids such as Veeva, MI, and Standalone applications, for Nestle, Lundbeck, Astellas, Abbott Medical Optics, Mundipharma, and Actelion.
  • Provided advisory board meeting support for Bayer (Xarelto).
  • Achieved Veeva MyInsight Certification, one of five corporate licences.
Jan 2014 - Jun 2015 1 year 5 months
Account Director
McCann Complete Medical, Singapore
  • Planned and successfully executed two advisory board meetings and a manuscript for Nestle Health Sciences.
  • Managed master class medical education programs for Janssen (Diabetes and Oncology).
  • Planned and executed an advisory board meeting and symposium for Menarini (Priligy) and Eisai (Fycompa product launch).
  • Developed a training toolkit, a medical education on spasticity, for Botox (Allergan).
  • Handled a publication (systematic review) for Novo Nordisk.
Mar 2011 - Dec 2013 2 years 9 months
Business Head
Saatchi & Saatchi Health, India
  • Headed the operations of Bangalore Unit, India, reporting to the CEO.
  • Played a key role in retaining Crestor (AstraZeneca) and Enfamil A+ (Mead Johnson).
  • Promoted as a business head for scientific communications division in January 2013.
  • Created new accounts, including Biocon, Cipla, Zydus, Ranbaxy, Intas, GSK, and J&J.
  • Handled multiple brands like Enfamil A+ (Mead Johnson) in India and APAC region, Crestor (Rosuvastatin, AstraZeneca), AstraZeneca CV portfolio, Mixtard, Novopen 4, and Novomix (Novo Nordisk), Ophthalmic devices (OVD’s and IOLs, Carl Zeiss), Quikhale (Inhaler Range, Intas), and medical education material focused on oncology products for Biocon.

Education

Jan 2000 - Dec 2003 3 years 11 months
MBA, Operations Management & IT
University of Technology Sydney, Australia
Jan 1995 - Dec 1999 4 years 11 months
Bachelor of Pharmacy, Pharmacology
Osmania University, Hyderabad