<ul><li>Launched digital video streaming platform to diversify annual revenue and monetize assets.</li><li>Implemented direct-to-consumer sites and ad campaigns that garnered a return on ad spend of over $6:1.</li><li>Developed content marketing strategies in order to broaden audience and drive traffic to television shows and podcasts.</li><li>Created Facebook Messenger bot that keeps fans engaged with new content while also increasing content consumption.</li></ul>

Digital Marketing & Advertising Strategist

<ul><li>Developed new capability for innovation teams to gather insights utilizing digital advertising as a means of experimentation.</li><li>Consulted digital advertising strategy with internal teams and executed campaigns to support early innovation learning.</li><li>Created digital assets (landing pages, e-commerce sites, and more) and coordinated additional resources when needed.</li><li>Implemented new digital tools that streamline processes and ensured compatibility and integrations with existing company tools.</li><li>Collaborated with various teams in the organization to leverage expertise and best practices with GMI systems.</li><li>Remained current in digital best practices, tools, and consumer privacy laws through various sources (internal, external, etc.).</li><li>Provided training and support on campaign execution to internal employees and teams.</li><li>Interpreted digital advertising campaigns and shared results and insights with cross-functional project teams.</li></ul>

<ul><li>Collaborated across multiple labels and external partners to execute and measure success of marketing and advertising strategies.</li><li>Drove digital platform growth across all channels, exceeding annual forecast prior to Q4, with over 32% growth in 2018.</li><li>Monitored advertising and marketing metrics and consumer feedback while making necessary iterations to campaigns.</li><li>Trained artists and management on digital marketing best practices in order to best equip them for success.</li><li>Clients: Universal Music Group, Capitol Christian Music Group, and Gaither Music Group.</li></ul>

Digital Marketing Specialist

<ul><li>Managed digital media buys and ad platforms.</li><li>Researched and managed new vendor relations and negotiations/implementations of service.</li><li>Developed automated drip email marketing campaigns to increase customer base.</li><li>Strategized and organized the implementation of a referral marketing program.</li></ul>

Digital Project Manager

<p>Thread Connected Content is a creative marketing agency in Minneapolis, Minnesota.</p><ul><li>Conceptualized and strategized media campaigns and projects with team.</li><li>Managed timeline for project approvals and revisions.</li><li>Implemented data analysis tools to track campaign efforts.</li><li>Increased FB engagement rate: 3.12% to 8.83%; TW engagement rate: 1.23% to 4.08%; Instagram followers: +243% within two months.</li></ul>

Interactive Marketing Coordinator

Adam Hendren

English (British)

Adam Hendren is a digital marketer with skills in paid media planning, consumer insights and analytics, business analysis, direct to consumer, email marketing, influencer marketing, project management, HTML and CSS, agency and vendor relationship management, and media partnerships. As a digital marketing and advertising strategist at General Mills, he has implemented digital advertising strategy, created digital assets, and implemented new digital tools. His past clients include Universal Music Group, Capitol Christian Music Group, and Gaither Music Group.

Adam Hendren

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