Joseph Finkelstein
SEO Specialist

Joseph Finkelstein

SEO / PPC manager at Microsoft and Alliance Healthcare.
Work with Joseph Finkelstein Work with a SEO Specialist

About

Joseph Finkelstein is an SEM specialist, SEO consultant, web designer, and product analyst with over a decade of experience working on projects for Fortune 500 companies to local SMBs. As an SEO consultant, he is proficient in Google Site Search Analysis, Google Analytics, landing page creation and optimization, A/B testing, Google Tag Manager, Google URL builder, Moz Pro, and Optimizely. His past clients include YP, Microsoft, GMC, Inkling, Smilebox, and Alliance Healthcare. Joseph also has designed websites for companies like USA Express Inc., Secure Background Check, Desired Reaction, and Energize Pilates.

Employment

5 roles
Nov 2015 - Present 10 years 6 months
SEO Consultant, Web Designer & PPC Manager
Independent
  • Worked on projects for Fortune 500 companies to local SMBs.
  • Clients: YP, Microsoft, GMC, Inkling, Smilebox, and Alliance Healthcare. 
Mar 2014 - Present 12 years 2 months
Lead SEO Analyst & Web Designer
Desired Reaction
  • Performed duties including keyword analysis, link building, content copywriting, on and off page optimization, social media management, A/B testing, PPC campaign setup and management.
  • Clients: Secure Background Check, Fine Design & Woodwork, Susan B. Krevoy Center for Eating Disorders, USA Express Legal & Investigative Services Inc., Nancy Black Pilates, Riteway Auto Transportation, and Liquiguard Technologies.
Jun 2016 - Dec 2016 6 months
PPC Manager
Alliance Healthcare
  • Built and maintained relatively mid-range budgeted PPC campaigns for Alliance Healthcare.
  • Tailored PPC campaigns to specifically target users with specific degrees and certificates who work in the medical field.
  • Helped them achieve a CPC (per conversion) of $743.88.
Apr 2015 - Oct 2015 6 months
Search Analyst & UTM Tagging & Tracking
Microsoft
  • Tagged, tracked, and reported for the WhyMicrosoft initiative. This project includes proficiency in Excel, Google Analytics, Google Tag Manager, and Google URL builder.
  • Tasked with tracking user flow from lead acquisition to conversion and reported that to the people at Redmond. This was for their WhyMicrosoft initiative which lauded Microsoft OneDrive over its competition (Creative Cloud, Google Drive, and iCloud).
Jun 2013 - Feb 2015 1 year 8 months
SEM Product Analyst
YP (YellowPages.com)
  • Built the SEM taxonomy requiring proficiency in Excel and AdWords.
  • Optimized 100’s of SEM taxonomies, including keyword optimization and ad copy optimization.
  • Provided performance metric reporting, best practice creation, and requirement writing for the taxonomy team.
  • Increased the time it takes to build out SEM taxonomies from 40 hours to 6 hours.
  • Functioned as an active member of the YP Culture Club. Dedicated to increasing SLT engagement with employee culture.

Education

Sep 2006 - Apr 2009 2 years 7 months
Associate of Arts, Film, Cinema & Video Studies
Florida Atlantic University

Portfolio

1 item