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Yiji Chen

Gaming Writer

Yiji Chen

Gaming and e-sports content creator.

Yiji Chen is an experienced writer for online media specializing in tech, gaming, esports, food, enterprise and branding. He has written reviews and general news about Dota 2, PC gaming topics and other esports related events for a Swedish gaming website. Having worked as a communications and content marketing specialist for an online game operator in Asia, Yiji has executed multiple marketing campaigns including Finders Keepers, Meso-lucky, MapleStorySEA Nova Patch launches.

Branding
Public Relations
Research
Affiliate Marketing
Copywriting
Gaming Content
E-Sports Content
Content Marketing
Marketing Communications
Email Marketing
Paid Search
Facebook Ads
Video Production
Enterprise Technology Content
Technology Content
Yiji Chen

Yiji Chen

Gaming and e-sports content creator.

Gaming Writer

Yiji is Available for Projects

Work with Yiji

Employment Highlights

Editor

The Gaming Ground

July 2012 - Present (11 years 9 months)

Producer, Content, Written and Video

Yahoo.sg

February 2019 - Present (5 years 2 months)

Dota 2 Specialist Writer

Red Bull

December 2015 - April 2019 (3 years 5 months)

Dota 2 Specialist Writer

Spout Entertainment Group

April 2017 - April 2018 (1 year 1 month)

Education Highlights

Bachelor’s Degree, English Literature

National University of Singapore

January 2012 - December 2016 (5 years)

Portfolio

Yahoo TV

Deborah Wolfsbanee Sim - Beyond Gaming

Medium

Racism and Esports Sponsors Why words have become so important

Medium

Do You Mind If I Ask?: The Importance of eSports Interviews

Yahoo TV

Elicia Lee - Beyond Gaming

Asiasoft Corporation Public Company Limited

MapleStorySEA Announces Virtual Currency for Real Life Items Auction, Me-So-Lucky as follow up to Online Treasure Hunt, Finders Keepers - Asiasoft Corporation Public Company Limited

Yahoo TV

Jayf Soh - Beyond Gaming

Yahoo TV

Deborah Wolfsbanee Sim - Beyond Gaming

Medium

Racism and Esports Sponsors Why words have become so important

Medium

Do You Mind If I Ask?: The Importance of eSports Interviews

Yahoo TV

Elicia Lee - Beyond Gaming

Asiasoft Corporation Public Company Limited

MapleStorySEA Announces Virtual Currency for Real Life Items Auction, Me-So-Lucky as follow up to Online Treasure Hunt, Finders Keepers - Asiasoft Corporation Public Company Limited

Yahoo TV

Jayf Soh - Beyond Gaming

Resume

Editor

The Gaming Ground

July 2012 - Present (11 years 9 months)

The Gaming Ground is a Swedish gaming website.

  • Edited articles for accuracy and consistency.
  • Wrote about Dota 2 and other PC gaming related topics.

Producer, Content, Written and Video

Yahoo.sg

February 2019 - Present (5 years 2 months)

I'm the producer and lead for the yahoo.tv content series, Beyond Gaming. In the series, we interview esports luminaries of South East Asia and beyond to bring insights on esports to the mainstream audience.


Beyond Gaming is currently on its second season.

Dota 2 Specialist Writer

Red Bull

December 2015 - April 2019 (3 years 5 months)

  • Worked closely alongside the Red Bull Singapore coverage team during the Nanyang Championship event.
  • Conducted interviews and wrote opinion articles on the Dota 2 scene once a month for the website.

Dota 2 Specialist Writer

Spout Entertainment Group

April 2017 - April 2018 (1 year 1 month)

Spout Entertainment Group is an e-entertainment startup in Southeast Asia.

  • Pitched, researched and wrote Dota 2 articles and with over 50,000 article views on the website.
  • Worked closely with the editor to ensure that content is created promptly with facts in order.

Communications & Content Marketing Specialist

Asiasoft Corporation Public Company Limited

October 2017 - April 2018 (7 months)

Asiasoft is an online game operator in Thailand, Vietnam, Singapore, and Malaysia specializing in game publishing and interactive entertainment.

  • Supported all marketing campaigns including press relations, releases and digital marketing collateral creation such as eDM, FB ads, paid search, video production, and livestream production.
  • Executed multiple marketing campaigns together with the marketing team including Finders Keepers, Meso-lucky, and MapleStorySEA Nova Patch launches.

Education

Bachelor’s Degree, English Literature

National University of Singapore

January 2012 - December 2016 (5 years)