Giovanni Segar

About

Giovanni Segar is a marketing professional with extensive experience in email and mobile app marketing, copywriting, funnel building, and video editing and production. He currently works as the manager of email and mobile marketing for a technology platform, developing a marketing strategy for six mobile apps while improving product launch revenue. Giovanni is also proficient in WordPress sites, marketing analytics and interpretation (SQL, Excel, Google Analytics), HTML, CSS, MailChimp, and workflow automation (Autohotkey and Python).

Employment

3 roles

Nov 2018 - Present 7 years 6 months

Manager, Email & Mobile Marketing

Faithlife

Faithlife Corporation publishes and creates electronic tools and resources for Bible study.

Managed email marketing strategy and six mobile apps.
Used email personalization to improve product launch revenue by over 20% on a mature product.
Implemented time-saving processes to replace the old ones.
Increased revenue YoY by 10-20% while reducing email volume by over 50%.

Dec 2017 - Present 8 years 5 months

Head of Marketing

Speak it to Book

Speak It To Book is a publishing company in Bellingham, WA.

Built funnels for high-ticket ghostwriting sales.
Set up analytics at every step of the funnel.
Managed all of the advertising and content creation.
Built successful funnels for authors that gave them free leads.

Jun 2017 - Nov 2018 1 year 5 months

Mobile Marketing Manager

Faithlife

Faithlife Corporation publishes and creates electronic tools and resources for Bible study.

Managed marketing strategy for six apps.
Doubled in-app revenue on a mature product.
Used data analysis to prove the profitability of advertising and increased downloads by more than 3x.
Increased organic rankings by over 50%.