Rochelle Gomez

• Pitched, researched, and wrote short and long-form blogs, reviews, press releases, and social copy for online publications, not-for-profits, and entertainment clients.
• Brainstormed social media content calendars and marketing strategies across startup companies and entertainment clients. 
• Clients: JAC Records, Culture Eater, Harper Knows, ReachOut Australia, and National Asthma Council of Australia, among others.

• Built and managed Simplesocialsister blog.
• Created SEO optimized blog posts to deliver tone of voice and key messaging aligning with audience and brands. 
• Planned Instagram calendar capturing and editing high quality photos and videos using programs such as Adobe Lightroom, Final Cut Pro, VSCO, InShot, and more.
• Strategized marketing campaigns and ads while maintaining community growth with over 1,000 followers.
• Assessed CMS platforms from Blogger, WordPress, and Squarespace, curating basic HTML and CSS. 
• Collaborated with Event Cinemas (launch of first and largest 4DX cinema in Australia); Live Nation Entertainment (Instagram coverage and blog post review of Taylor Swift Reputation tour in Sydney); MAC Cosmetics (trialling products and creating high quality Instagram Posts and Story).

Platinum Media & Communications is a collaborative communications agency working within the beauty, luxury, lifestyle, and fashion industries.

• Produced copy from blog posts, social media calendars, ads, marketing collateral, SEO and SEM programs, competitions, website, and EDMs for both B2C and B2B clients, presenting quick turnovers across the agencies beauty, wellness, lifestyle, and technology brands.
• Brands: 26 Deep, BIOEFFECT, BOD Australia, Cynosure, Enervite, Eylure, HASK Australia, InMode, and Lumenis.

Beauty Brand X is a collection of innovative skincare and beauty brands such as ACEOLOGY, BFF, and 25 South.

• Social media and community managed Aceology and BFF Skincare Instagram to source, schedule, and create copy. 
• Assisted in social coverage of shoots and activations. 
• Built influencer database and managed ongoing relationships. 
• Oversaw product stock, customer orders, and inquiries through Shopify and external portals while maintaining positive customer experience. 

Minor in Media, Technology & Law

Minor in Music