Rochelle Gomez

About

Rochelle Gomez is a content writer and social media specialist with experience across lifestyle, entertainment, beauty, and travel industries. She has pitched, researched, and wrote short and long-form blogs, reviews, press releases, and social copy for online publications, not-for-profits, and brands. Her clients include JAC Records, Culture Eater, Harper Knows, ReachOut Australia, and National Asthma Council of Australia, among others. Rochelle also has experience in planning social media content calendars and editing photos and videos using programs such as Adobe Lightroom, Final Cut Pro, VSCO, and InShot.

Employment

4 roles

Dec 2016 - Present 9 years 5 months

Content Writer & Social Media Specialist

Independent

Pitched, researched, and wrote short and long-form blogs, reviews, press releases, and social copy for online publications, not-for-profits, and entertainment clients.
Brainstormed social media content calendars and marketing strategies across startup companies and entertainment clients.
Clients: JAC Records, Culture Eater, Harper Knows, ReachOut Australia, and National Asthma Council of Australia, among others.

Dec 2015 - Present 10 years 5 months

Blog Editor

Independent

Built and managed Simplesocialsister blog.
Created SEO optimized blog posts to deliver tone of voice and key messaging aligning with audience and brands.
Planned Instagram calendar capturing and editing high quality photos and videos using programs such as Adobe Lightroom, Final Cut Pro, VSCO, InShot, and more.
Strategized marketing campaigns and ads while maintaining community growth with over 1,000 followers.
Assessed CMS platforms from Blogger, WordPress, and Squarespace, curating basic HTML and CSS.
Collaborated with Event Cinemas (launch of first and largest 4DX cinema in Australia); Live Nation Entertainment (Instagram coverage and blog post review of Taylor Swift Reputation tour in Sydney); MAC Cosmetics (trialling products and creating high quality Instagram Posts and Story).

Feb 2020 - Jun 2020 4 months

Digital & Social Media Writer

Platinum Media & Communications

Platinum Media & Communications is a collaborative communications agency working within the beauty, luxury, lifestyle, and fashion industries.

Produced copy from blog posts, social media calendars, ads, marketing collateral, SEO and SEM programs, competitions, website, and EDMs for both B2C and B2B clients, presenting quick turnovers across the agencies beauty, wellness, lifestyle, and technology brands.
Brands: 26 Deep, BIOEFFECT, BOD Australia, Cynosure, Enervite, Eylure, HASK Australia, InMode, and Lumenis.

Jun 2019 - Jan 2020 7 months

Junior Social Media Coordinator

Beauty Brand X

Beauty Brand X is a collection of innovative skincare and beauty brands such as ACEOLOGY, BFF, and 25 South.

Social media and community managed Aceology and BFF Skincare Instagram to source, schedule, and create copy.
Assisted in social coverage of shoots and activations.
Built influencer database and managed ongoing relationships.
Oversaw product stock, customer orders, and inquiries through Shopify and external portals while maintaining positive customer experience.