Brad Baker
Business Analyst

Brad Baker

With e-commerce & payments experience from Coca-Cola.
Work with Brad Work with a Business Analyst

About

Brad Baker is a senior business analyst with e-commerce and payments experience. He works for Georgia Pacific in supporting existing systems, Power BI reports, and creating visualization. At Coca-Cola, he supported agile development teams on digital marketing projects including AEM (Web CMS) component enhancements and new capabilities, brand site migrations, and platform upgrades by eliciting and documenting requirements, and analyzing functionality and user flows. He also served as a UX business analyst for Cox Communications where he was responsible for leading analytical project activities for VP-backed technology products. His technical skills include Magento, JIRA, Confluence, SharePoint, VBA, PPT, HTML, CSS, JavaScript, APIs, Tableau, OBIEE, SQL, SPSS, Azure DevOps, Balsamiq, Axure, and Figma, among others.

Employment

3 roles
Mar 2021 - Present 5 years 2 months
Senior IT Business Analyst
Georgia Pacific
  • Served as liaison between business stakeholders and IT; advised business relationship manager on roadmap vision and prioritization decisions, optimized business processes, elicited and documented requirements, and strategically aligned IT capacity to deliver technology projects for customers across multiple teams.
  • Led and managed projects through SDLC in agile development environment from ideation through completion by creating supporting documentation and providing status reports/updates to leadership through all phases of project including business case, vision, design, functional, technical requirements, demos, QA/UAT, and post-launch support.
  • Created visual assets (wireframes/mock-ups/interactive prototypes) and documented data sources and calculations for 7 complex Power BI reports to integrate with POS, sales and inventory data from Tier 1 customer which eliminated manual processes, improved data accessibility, and enabled real-time analytics decisions for SCM and account managers.
  • Consolidated business domain knowledge and technical/process documentation and diagrams into centralized SharePoint knowledge base; established templates and streamlined user feedback process enabling rapid enhancements to ERP systems and BI dashboards.
Jul 2019 - Mar 2021 1 year 8 months
IT Business Analyst, Digital Marketing
Cola-Cola
  • Supported five agile development teams on digital marketing projects including AEM (Web CMS) component enhancements and new capabilities, brand site migrations, platform upgrades, by eliciting and documenting requirements, analyzing functionality and user flows, and strategically aligning roadmap to meet needs of Digital Marketing, Brand, Global IT, Security, and Legal/Privacy.
  • Spearheaded analysis, functional/technical requirements, and user-flows of major integration between AEM (Web CMS) and Magento (e-commerce) platforms by creating wireframes, maintaining decision logs, and prioritizing 2 development team’s backlogs and capacity with Architects, Scrum Masters and Product Owners; Guided alignment across leadership, internal teams, and multiple creative/development agencies to ensure objectives and timelines were achieved on key deliverables of 8-month cross-functional project.
  • Performed UX research and competitor analysis to evaluate 10 industry leader’s single-signon and account management website functionalities; created wireframes and user journeys based on discoveries to visualize technical concepts, enable rapid feedback and iteration, and gain stakeholder buy-in to new SSO solution which centralized authentication, reduced ongoing site maintenance, and decreased page load-times by 30% on over 20 sites.
  • Advocated and enabled accessibility conformance (WCAG 2.0, AA) on 42 consumer-facing major brand websites by leveraging automated tools and manual techniques to identify and report accessibility issues; recommended solutions and guided developers/content authors to mitigate accessibility issues and ensure site-wide compliance/consistency while simultaneously adhering to brand style guides and marketing campaign objectives.
Sep 2018 - Jun 2019 9 months
UX Business Analyst
Cox Communications
  • Managed analytical project activities (requirements, design & development strategy, QA, testing, UAT) for 5 VP backed technology products by leading cross-functional weekly meetings, communicating across leadership, end users, DSS (developers) and ACOE (analytics) to drive progress, resolve risks, and ensure successful product launch & adoption by 200 Network Engineers.
  • Developed wireframes & mockups, use cases, user stories, user-flows, and customer journeys to analyze projects from a user-centered perspective and communicat2021e technical concepts and functional/system requirements; promoted consistent customer experience across the organization and advocated for user-friendly products/enhancements which led to successful launch and adoption with 73% satisfaction by end-users (SATs).
  • Conducted data analysis for SA KPI improvements and pre / post-launch adoption to establish baselines and measure project impacts, create business cases, quantify risks, and support critical design decisions. Designed and presented PPT decks with infographics to display insights and recommendations to proactively alert senior leadership of risks prior to launch to enable mitigation.

Education

Sep 2009 - Jun 2013 3 years 9 months
Dual Bachelor of Arts, Psychology and Music
Florida State University, Tallahassee, FL

Portfolio

8 items