Rayhan Muammar
Digital Marketer

Rayhan Muammar

Skilled in inbound marketing, customer relationship management, & data analysis.
Work with Rayhan Work with a Digital Marketer

About

Rayhan Muammar is a digital marketer and market research with skills ranging from inbound marketing, customer relationship management, to data analysis. He has launched social media video ads for various brands and advised entrepreneurs on their content marketing strategy, video and photo content. As a growth marketer for a tech startup in Singapore, Rayhan has experience in revitalizing and optimizing Google, Facebook, and LinkedIn advertising campaigns.

Employment

3 roles
Jun 2020 - Present 5 years 10 months
Growth Marketer
Outside Voice

Outside Voice is a tech startup allowing users to design survey-bot for WhatsApp. 

  • Revitalized and continuously optimized Google, Facebook, and LinkedIn advertising campaigns; decreased CPC by 72.3% and boosted conversion rate by 66.7% with more than USD 15,000 spent.
  • Consistently produced branded and educational content to be shared across social media channels; increased followers by 98.2%.
  • Utilized quantitative and qualitative data to propose UI/UX modifications; decreased sales funnel drop-offs by 31.2%.
Aug 2018 - Present 7 years 8 months
Digital Marketer
Independent
  • Launched social media video advertisement for variety of brands; increased combined followers of a client by 40%.
  • Advised entrepreneurs on their content marketing strategy, video and photo content.
  • Organized varying photography sessions (portrait, landscape and event photography) to enrich portfolio content.
Jan 2018 - Jul 2018 6 months
Business Development & Sales Intern
FlySpaces

FlySpaces is a digital marketplace that provides short-term work and meeting space solutions to entrepreneurs, startups, small and medium enterprises, and mobile professionals.

  • Fostered relationships with clients and secured more than SGD 20,000 worth of flexible office space sales.
  • Secured inbound and outbound prospective merchants; acquired 30 new partners and improved acquisition rate to 90%.
  • Orchestrated promotional-related activities with company partners; contributed monthly sales to achieve its all-time high.

Education

Sep 2019 - Present 6 years 7 months
Master’s Degree, Marketing Management & Digital
ESSEC Business School
Sep 2018 - May 2019 8 months
Full-year Student Exchange Program, -
King’s College London
Sep 2015 - May 2019 3 years 8 months
Bachelor’s Degree, Business Administration
ESSEC Business School

Portfolio

1 item