<ul><li>Led digital performance marketing strategy, technology, and analytics for $1.1B community bank.</li><li>Built and managed digital performance marketing team, digital agency, and marketing technology vendor relationships, transforming digital acquisition strategy.</li><li>Changed marketing mix, driving average 40% growth in leads at 31% lower cost per lead.</li><li>Established new measurement infrastructure, quantifying demand generation from digital campaigns.</li><li>Managed marketing technology stack evaluation and multi-year strategy development, resulting in comprehensive three-year plan for technology optimization and capability development.</li><li>Developed agile marketing strategy, improving team collaboration and operational effectiveness.</li><li>Devised social media strategy, resulting in a 69% increase in reach and a 13% increase in engagement rate.</li></ul>

Senior Vice President, Digital Marketing

<ul><li>Oversaw online marketing programs, including email marketing, PPC, SEO, affiliates, and display.</li><li>Managed staff of 2 direct reports, digital agency, and technology relationships.</li><li>Refocused digital agency efforts towards acquisition, traffic growth, and traffic quality KPIs, resulting in more than 250% growth in traffic from digital marketing programs with just a 25% budget increase.</li><li>Launched affiliate, PPC shopping, and advanced retargeting programs, which together drove 19% of e-commerce sales growth. </li><li>Spearheaded SEO audit, optimization, and content improvements, driving 45% YOY growth in natural search revenue.</li><li>Created e-commerce and digital marketing dashboards and supported executive team with ad-hoc analytics, showing online impact of offline marketing initiatives. </li><li>Guided acquisition and implementation of new email marketing platform, resulting in 20% reduction in cost while send volume grew by 17%.</li></ul>

Director of Digital Marketing & Analytics

<p>LittleMissMatched is a store for clothes, accessories, and bikes for girls.</p><ul><li>Supervised acquisition marketing programs, including email campaign and testing strategy, and web analytics.</li><li>Achieved 49% YOY growth in e-commerce revenue by launching new initiatives in paid search, email, and affiliate channels. </li><li>Doubled email opt-in rate by increasing visibility of email sign-up offer, contributing to 83% annual subscriber growth. </li><li>Implemented email testing program, resulting in improvements in Open and Click rates up to 30%. </li><li>Orchestrated migration to more sophisticated email platform, enabling dynamic campaign offer personalization, contributing to improved catalog performance: 19% revenue growth on 30% lower circulation.</li><li>Accomplished 137% growth in affiliate revenue by migrating affiliate program from small in-house managed program to larger network.</li></ul>

E-commerce Marketing Manager

<p>Deckers is a fashion and performance lifestyle footwear.</p><ul><li>Liaised with individual brands to develop customized e-commerce solutions. </li><li>Managed staff of eight, two consultants, and web analytics and data warehouse vendor relationships. </li><li>Drove more than $1 million in incremental sales by enhancing transactional emails to incorporate marketing elements.</li><li>Initiated the company's first mobile commerce platform, driving incremental sales ($2,000 per week) via mobile phone purchases. </li><li>Spearheaded the creation of e-commerce reporting dashboards and budget forecasting processes, giving data visibility for effective business decisions.&nbsp;</li></ul>

Senior Marketing Manager, E-commerce

Ken Mitchell

English (British)

Ken Mitchell is a senior growth marketing and analytics leader with extensive knowledge of the full landscape of digital and email marketing campaign strategies, tactics, and measurement methodologies in retail, e-commerce, and financial services. At Webster Bank, he served as a senior vice president of digital marketing responsible for leading digital performance marketing strategy, technology, and analytics. He also worked as a director of digital marketing and analytics for Century 21 Stores, where he oversaw online marketing programs, including email marketing, PPC, SEO, affiliates, and display.

Ken Mitchell

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