Audrey Teoh
Public Relations Specialist

Audrey Teoh

Medical communications for Pfizer & GlaxoSmithKline.

About

Audrey Teoh has over two decades of communications experience in the healthcare and pharmaceutical industries. She has worked with international brands such as Pfizer and GlaxoSmithKline. Her exemplary works ranged from writing and editing website copies, coffee table books, press releases, healthcare brochures and leaflets up to executing effective public relations and communications strategies for her clients. Her love of writing also extends to other verticals including lifestyle, business and consumer topics.

Employment

19 roles
Mar 2011 - Present 15 years 1 month
Editorial Consultant & Senior Content Creator
IN.Deed Communications

Established in 2009, In.Deed is a boutique public relations consultancy that focuses on consumer and healthcare sectors with a strong interest in CSR.

  • Developed content for all client materials.
  • Focus areas included consumer brands for baby, children and women care such as Anmum, Danone Dumex, Drypers, KidZania Kuala Lumpur, NIVEA, television networks such as Disney Channel Asia, A+E Networks: Lifetime, History Channel, KIX, eye care such as ACUVUE contact lenses and others such as Nippon Paint Asia Young Designers Award.
  • Developed press materials, advertorials, print and web articles.
Apr 2015 - Present 11 years
Editor
Perdana Leadership Foundation

Perdana Leadership Foundation is a foundation established to preserve, develop and spread information regarding former Prime Ministers of Malaysia.

  • Transcribed and edited Oral Histories series.
  • Proofread educational articles for the Maybank-Perdana Leadership Foundation Photo & Essay Competition 2015.
Jun 2017 - Present 8 years 10 months
Editor
Snappars Publishing
  • Created publication standards and established goals and expectations.
  • Oversaw layout including artwork, design and photography and checked content for accuracy and errors.
  • Edited self-published books.
Apr 2011 - Present 15 years
Writer & Editor
MediConnexions Consulting

MediConnexions Consulting is an integrated medical marketing and communication services consulting company solely dedicated to life sciences.

  • Prepared healthcare and nutrition collaterals for Abbott, Danone Dumex and Fonterra.
  • Produced content for Malaysian Oncological Society commemorative book.
Jan 2016 - Sep 2018 2 years 8 months
Writer & Editor
PopDigital

PopDigital is an agency that focuses on conceptualizing and producing original creative content in the digital space.

  • Developed Iskandar Putri book.
  • Wrote advertorials for Study UK campaign.
  • Prepared the Vivekenanda Ashrama Kuala Lumpur website contents.
  • Edited press materials for Borneo Jazz Festival 2018.
Jun 2016 - Aug 2018 2 years 2 months
Writer
Pfizer Malaysia
  • Developed content for Pfizer's 50th Anniversary Coffee Table Book 2016-2017.
  • Revamped content for the corporate website.
  • Created content for health screening brochures in support of Pfizer's Care-A-Van CSR initiative.
Jan 2016 - Dec 2016 11 months
Writer
Oneapart Event Management

Oneapart is a full-service event management and video and audio production company based in Kuala Lumpur, Malaysia.

  • Developed content for Oneapart's corporate website.
  • Brainstormed copy ideas and possible angles for a client’s ad material.
  • Presented and communicated the message and articles for events and advertising.
Dec 2015 - Jul 2016 7 months
Editor
Redbox Studio

Redbox Studio is an innovation agency in the 3D visualization industry.

  • Edited the book Web Wisdom by Redbox Studio founders, Nic Sim and Krista Good.
  • Verified facts cited in material for publication.
  • Worked with the authors to develop content in keeping with the publication's style and editorial policy.
  • Kept track of scheduled dates to ensure manuscript publishes on time.
Jan 2016 - Jun 2016 5 months
Writer
Pillars Magazine by Malaysia SME

Pillars Magazine is a lifestyle and entertainment publication for entrepreneurs.

  • Interviewed successful Malaysian entrepreneurs and turn their interviews into compelling stories for readers.
  • Followed and adhered to deadlines, pitch story ideas to their editor, cultivated sources, fact-checked the articles and adhered to their company's style guide.
Jan 2012 - Dec 2015 3 years 11 months
Writer
IGEM Daily Show reports

IGEM is ASEAN’s largest green technology exhibition and conference.

  • Prepared interviews and articles to support the events.
  • Created concise, eye-catching, and innovative headlines and body copy.
  • Researched and organized facts and sources.
Jan 2011 - Dec 2015 4 years 11 months
Editor & Writer
Home Concepts and Space Magazines
  • Wrote feature articles on home and architectural design.
  • Ensured well written, accurate work and submitted to deadline.
  • Conducted interviews, either in person or remotely and sourced images to accompany written pieces.
Jul 2012 - Dec 2013 1 year 5 months
Writer
Independent
  • Handled the idealization and creation of compelling content including website copy and product/service descriptions.
  • Was responsible for adding value by actively engaging customers/stakeholders and maintaining a cohesive brand voice.
  • Freelance writing for Home & Décor, Her World, Men’s Health and Gorgeous magazines.
Feb 2010 - Feb 2011 1 year
Senior Account Manager
Fleishmann-Hillard
  • Managed clients such as GlaxoSmithKline Pharmaceuticals and Pfizer Malaysia.
  • Focused on vaccines & lifestyle conditions.
  • Developed press materials, advertorials, print & web articles and media handbooks.
Jan 2010 - Dec 2010 11 months
Senior Account Manager
Paprika
  • Managed the day-to-day marketing and advertising campaigns of clients.
  • Encouraged pro-active leadership for teams to perform to the best of their ability.
  • Communicated and liaise regularly with clients at a senior level.
  • Made accurate reports and status notifications and pitched fresh and innovative ideas to clients.
  • Completed projects to a specific schedule.
Feb 2004 - Jan 2010 5 years 11 months
Senior Consultant & Account Manager
Weber Shandwick
  • Managed pharmaceutical clients such as GlaxoSmithKline Pharmaceuticals and Pfizer Malaysia.
  • Focused on healthcare ranging from asthma, cardiovascular disease, pain management & vaccines.
  • Developed press materials, advertorials, print & web articles, media handbooks & media training guides. 
Jan 2008 - Jan 2010 2 years
Account Manager
Gollin Harris
  • Managed clients in the healthcare industry.
  • Oversee and counsel clients on media-related activities.
  • Developed materials and served as media liaison.
Jun 2001 - Feb 2004 2 years 8 months
Feature Writer & Beauty Editor
The Malaysian Women’s Weekly Magazine
  • Developed beauty, health and fashion columns.
  • Conceptualized and planned for creative beauty and fashion spreads.
  • Coordinated photo shoots for recipe, beauty and personality columns.
Sep 2000 - Jun 2001 9 months
Staff Writer
Home Concepts, Home Cooking & Postcard magazines
  • Developed interior décor, design, food & entertainment articles.
  • Planned & coordinated photo shoots, including styling for food & homes.
Jan 1999 - Dec 2000 1 year 11 months
Writer
Panpac Media

Panpac Media is an investment holding company with business activities in Malaysia which is involved in the sale and publishing of magazines.

  • Conceptualized & developed feature articles & updates in interior design & food.
  • Liaise with retail outlets, photographers & graphic designers.
  • Coordinated photoshoots and assisted in editing & proofreading.

Education

Aug 1996 - Apr 1998 1 year 8 months
Bachelor of Arts in Mass Communications, Journalism
University of Kentucky
Aug 1995 - Apr 1996 8 months
Bachelor of Arts in Mass Communications, Journalism
HELP Institute

Portfolio

37 items