Nathalie Gaugain

• Managed the production of email campaigns for Deloitte France, including implementation of the campaign schedule, followed by the production of emails from the briefing of the internal customers to send from Pardot routing platform via Salesforce.
• Supervised a team of two emailing project managers.
• Ensured the optimization of each campaign (conformity of the graphic chart, HTML code, message and mailing list segmentation). Recommendations to internal customers according to the performances and best practices of A/B testing. Responsible for the quality of each communication sent.
• Implemented lead nurturing, marketing automation, and scoring. Proposal and set up the lead nurturing program to optimize conversion.
• Followed and adapted the schedule in accordance with deadlines of the various marketing plans.
• Monitored and analyzed the performance and effectiveness of the actions carried out including reporting, analysis, reviews, studies, established recommendations, and proposed innovative solutions to optimize performance.
• Acted as an expert and main point of contact in regards to the use of Salesforce and Pardot campaigns. Implementation of user guides, training of employees and support in their everyday use issues.
• Collaborated with members of the CRM team to optimize the use of Salesforce, the quality of data, proposal of evolutions and analyze the impacts of releases.
• Worked as Pardot administrator, providing user and contact database management, follow-up of Pardot releases, analysis of impacts on current processes and communication with relevant teams, training of users, bug reporting to Pardot support, and ticket tracking.
• Verified compliance with applicable regulations (CNIL and GDPR) and compliance with good deliverability practices.

IntuiFace is a platform developed by IntuiLab for creating, deploying, measuring and managing deeply interactive digital experiences without writing code.

• Established an inbound marketing strategy through blog posts, customer success stories, eBook, and landing page creation.
• Implemented a marketing automation campaign using ActiveCampaign following the download of the eBook. 
• Promoted content and managed social media.
• Conducted and managed paid campaigns in AdWords.
• Managed weekly performance and results monitoring using Google Analytics and Salesforce.

• Managed a team of three electronic customer relationship management (e-CRM).
• Provided analysis of purchasing habits and attitudinal data to discover new CRM growth opportunities.
• Developed a series of activation, retention and renewal campaigns extending life cycles.

Winners Group ApS is a software company behind Insight, a tool for creating and maintaining an online lottery website or app. 

• Developed the email marketing software Silverpop from scratch.
• Collaborated with copywriters and translators on Jira.
• Supported the head of CRM to define the CRM strategy, customer journeys, and segmentation.
• Translated website, emails, and marketing assets from English to French.
• Built HTML for each campaign and delivered them via Silverpop. 
• Conducted analytical review of campaigns to ensure continued success.