Yu Hsiang Kao
Product Marketing

Yu Hsiang Kao

Former global associate marketing manager at ASUS Republic of Gamers.
Work with Yu Hsiang Work with a Product Marketing

About

Yu Hsiang Kao specializes in product marketing, product strategy, branding, and campaign management, with experience working in the gaming industry. At ASUS, he delivered a global product launch strategy on the gaming product line, as well as developed local countries partnership with Intel, Microsoft, AMD, and NVIDIA to enhance brand awareness and boost product sales worldwide. His experience also includes planning for digital media marketing and research on user behavior on social media such as Facebook, Twitter, Instagram, and YouTube.

Employment

2 roles
Jul 2016 - Apr 2019 2 years 9 months
Global Gaming Marketing Manager
ASUS
  • Created and delivered global product launch strategy through collaboration with corporate functions, local countries partnership with Intel, Microsoft, AMD, and NVIDIA to enhance brand awareness and boost product sales worldwide.
  • Led to create and deliver aligned brand/product messages through online/offline campaign and event to engage customers by intense communication with multiple function teams.
  • Consulted for gaming-related questions and update gaming knowledge with over ten departments.
  • Planned for digital media marketing and research on user behavior on social media such as Facebook, Twitter, Instagram, and YouTube.
Jul 2016 - Jul 2017 1 year
Assistant Intern
ASUS
  • Arranged online campaigns to increase brand awareness.
  • Joined and investigated on product design and the mechanism to create the best user experience for end users.
  • Updated gaming knowledge with over ten departments.

Education

Sep 2013 - Jun 2017 3 years 9 months
Bachelor's Degree, Information Management
Chihlee University of Technology

Portfolio

1 item