<ul><li>Created and delivered global product launch strategy through collaboration with corporate functions, local countries partnership with Intel, Microsoft, AMD, and NVIDIA to enhance brand awareness and boost product sales worldwide. </li><li>Led to create and deliver aligned brand/product messages through online/offline campaign and event to engage customers by intense communication with multiple function teams. </li><li>Consulted for gaming-related questions and update gaming knowledge with over ten departments.</li><li>Planned for digital media marketing and research on user behavior on social media such as Facebook, Twitter, Instagram, and YouTube.</li></ul>

Global Gaming Marketing Manager

<ul><li>Arranged online campaigns to increase brand awareness.</li><li>Joined and investigated on product design and the mechanism to create the best user experience for end users. </li><li>Updated gaming knowledge with over ten departments.</li></ul>

Assistant Intern

Planned and created social media and other online campaigns for the ASUS gaming laptop product line.

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Yu Hsiang Kao

English (British)

Yu Hsiang Kao specializes in product marketing, product strategy, branding, and campaign management, with experience working in the gaming industry. At ASUS, he delivered a global product launch strategy on the gaming product line, as well as developed local countries partnership with Intel, Microsoft, AMD, and NVIDIA to enhance brand awareness and boost product sales worldwide. His experience also includes planning for digital media marketing and research on user behavior on social media such as Facebook, Twitter, Instagram, and YouTube.

Yu Hsiang Kao

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Portfolio

Portfolio