Nadia Gass
Digital Marketer

Nadia Gass

Global user subscription & lead generation expert.
Work with Nadia Work with a Digital Marketer

About

Nadia Gass is an accomplished digital marketing specialist with over ten years of experience delivering consistent profit growth for market research agencies and brand advertisers through high-quality traffic and lead generation campaigns. With a focus on maximizing client profitability through broad-ranging digital marketing strategies, she has proven expertise in growing global user subscriptions/online consumer communities. As a former head of acquisition at Sample Survey International, Nadia has developed new and creative solutions to optimize user acquisition, ROI and minimize costs for online community websites, in multiple foreign languages.

Employment

4 roles
Jun 2013 - Present 12 years 11 months
Digital Marketing Director
NEG Media Consulting Ltd

NEG Media Consulting is a digital media agency and panel recruitment.

  • Identified and liaised with potential customers to gain an understanding of their needs and create opportunities.
  • Maintained and further developed relationships with key clients.
  • Defined digital acquisition strategies based on customer needs, market trends, and online/mobile technologies.
  • Managed global online acquisition campaigns from planning to execution.
  • Devised media plans, including multiple and international acquisition channels and pricing models.
  • Sourced and negotiated with local and international publishers and affiliate networks.
  • Set up and tested all campaigns before launching.
  • Determined the optimum acquisition channel(s) based on audience, campaign performance (conversion rate), multi-variant testing, and other relevant KPIs (ROAS/ROI/LTV).
  • Managed the company’s P&L.
  • Grew international online communities with various socio-demographic specs (16-19 years old, mums with babies over three years old, high HH income, car insurance decision-makers).
  • Provided leads on average 25% more responsive than other sources contracted by clients.
Jan 2009 - Jul 2013 4 years 6 months
Director of Online Purchasing & Head of User Acquisition
Survey Sampling International

Survey Sampling International performs consumer and B2B survey research.

  • Devised the online marketing strategy to optimize user acquisition and retention for 20 online community websites, in 14 foreign languages.
  • Built, trained, and mentored the new EU media buying team (8 people).
  • Mentored the US and APAC acquisition marketing teams.
  • Developed new and creative solutions to optimize user acquisition, minimize costs, and optimize ROI.
  • Defined objectives, budget, action plan, controls to meet the revenue goal.
  • Sourced, negotiated, and managed key strategic partnerships.
  • Reported results to senior stakeholders: global chief finance, sales and operations.
  • Devised a media plan to monitor traffic per vendor per channel and assessed ROAS and ROI.
  • Contributed to the introduction and implementation of an in-house demand tool, enabling to forecast capacity and online acquisition requirements to meet the sales needs/demand.
  • Introduced an in-house ad server to monitor and optimize online acquisition campaigns in real time.
  • Increased proprietary databases by 50% in key countries, enabling the sales team to generate additional revenue.
  • Decreased acquisition costs by 30% and increased ROI in key countries by up to 60%.
Apr 2006 - Dec 2008 2 years 8 months
Senior Media Buyer (User Acquisition)
Research Now

Research Now is a global online sampling and digital data collection company, providing market research insights to its clients.

  • Reported to the global user acquisition manager.
  • Oversaw all acquisition campaigns to increase user membership for new and existing online communities in Europe/US/Latin America and APAC.
  • Sourced and negotiated with various publishers, campaign set up and test, post-implementation review and analysis of campaigns (Track, Learn, and Refine).
Apr 2005 - Sep 2005 5 months
English Bilingual Assistant
DHL

DHL is a global logistics company.

  • Translated technical documentation related to SAP integration procedures.
  • Drafted French supporting materials to optimize SAP’s utilization by DHL users.

Education

Jan 2005 - Dec 2006 1 year 11 months
Postgraduate, Management of EU Affairs and Lobbying
EMLV (Paris)
Jan 2005 - Dec 2006 1 year 11 months
Postgraduate, EU Policy Studies
South Bank University
Jan 2000 - Dec 2001 1 year 11 months
Master's Degree, EU Politics
Aberdeen University

Portfolio

4 items