Nadia Gass

NEG Media Consulting is a digital media agency and panel recruitment.

• Identified and liaised with potential customers to gain an understanding of their needs and create opportunities.
• Maintained and further developed relationships with key clients.
• Defined digital acquisition strategies based on customer needs, market trends, and online/mobile technologies.
• Managed global online acquisition campaigns from planning to execution.
• Devised media plans, including multiple and international acquisition channels and pricing models.
• Sourced and negotiated with local and international publishers and affiliate networks.
• Set up and tested all campaigns before launching.
• Determined the optimum acquisition channel(s) based on audience, campaign performance (conversion rate), multi-variant testing, and other relevant KPIs (ROAS/ROI/LTV).
• Managed the company’s P&L.
• Grew international online communities with various socio-demographic specs (16-19 years old, mums with babies over three years old, high HH income, car insurance decision-makers).
• Provided leads on average 25% more responsive than other sources contracted by clients.

Survey Sampling International performs consumer and B2B survey research.

• Devised the online marketing strategy to optimize user acquisition and retention for 20 online community websites, in 14 foreign languages.
• Built, trained, and mentored the new EU media buying team (8 people).
• Mentored the US and APAC acquisition marketing teams.
• Developed new and creative solutions to optimize user acquisition, minimize costs, and optimize ROI.
• Defined objectives, budget, action plan, controls to meet the revenue goal.
• Sourced, negotiated, and managed key strategic partnerships.
• Reported results to senior stakeholders: global chief finance, sales and operations.
• Devised a media plan to monitor traffic per vendor per channel and assessed ROAS and ROI.
• Contributed to the introduction and implementation of an in-house demand tool, enabling to forecast capacity and online acquisition requirements to meet the sales needs/demand.
• Introduced an in-house ad server to monitor and optimize online acquisition campaigns in real time.
• Increased proprietary databases by 50% in key countries, enabling the sales team to generate additional revenue.
• Decreased acquisition costs by 30% and increased ROI in key countries by up to 60%.

Research Now is a global online sampling and digital data collection company, providing market research insights to its clients.

• Reported to the global user acquisition manager.
• Oversaw all acquisition campaigns to increase user membership for new and existing online communities in Europe/US/Latin America and APAC.
• Sourced and negotiated with various publishers, campaign set up and test, post-implementation review and analysis of campaigns (Track, Learn, and Refine).

DHL is a global logistics company.

• Translated technical documentation related to SAP integration procedures.
• Drafted French supporting materials to optimize SAP’s utilization by DHL users.