Ellen Andersen

About

Ellen Klev Andersen has strengths in customer relationship management and designing and developing customer lifecycle programs. Having solid experience in social media strategies, she has worked with clients from various industries including digital startup, real estate and within the B2B arena. She is knowledgeable in using CRM systems such as ConvertKit and MailChimp, and creating a framework for the General Data Protection Regulation (GDPR). Ellen is also proficient in managing brands, planning and executing multichannel campaigns and experienced in implementing automation and behavioral marketing through a cross-channel interface and handling offshore suppliers.

Employment

5 roles

Sep 2017 - Present 8 years 8 months

Digital CRM & Marketing Consultant

Independent

Developed customer lifecycle programs and CRM strategies.
Utilized CRM systems such as ConvertKit and MailChimp.
Crafted webpages/landing pages and social media strategies.
Researched specific markets for specific needs and created a framework for GDPR.

May 2016 - Aug 2017 1 year 3 months

CRM Manager

Runway BPO

Runway BPO is a multi-lingual business process center that helps clients in achieving sales and revenue goals.

Managed digital marketing communication in the Nordics.
Designed and executed digital customer lifecycle management.
Developed CRM platform and performed customer segmentation based on business intelligence.
Managed several successful campaigns for Bank Norwegian.
Established full KPI ownership for marketing campaigns.

Jun 2015 - Jan 2016 7 months

Head of CRM and Marketing Specialist

Joint Collaboration AS

Joint Collaboration is a market leader in Norway, delivering online collaboration tools for complex projects in the offshore and oil sector.

Designed and implemented a customer lifecycle management program.
Managed the group’s CRM strategy and its platform and a 10mNOK marketing budget.
Handled full KPI, P&L statement and budget monitoring and management.

Dec 2011 - Jun 2015 3 years 6 months

Marketing Specialist & Product Manager

EnterCard

EnterCard is a consumer lending company in Scandinavia specializing in payment solutions, consumer loans and credit cards.

Planned and executed omnichannel marketing campaigns.
Involved in the implementation of a new regional CRM system.
Acted as the digital product manager for the largest partner sales channel.
Managed a customer lifecycle program.

Aug 2009 - Nov 2011 2 years 3 months

Brand & Marketing Manager

Pilkington/NSG Group

NSG is a manufacturer of glass and glazing systems offering architectural glazing, automotive glazing and technical glass.

Owned the brand portfolio and all Nordic marketing activities.
Planned, executed and monitored all multi-channel campaigns and their KPIs.
Managed internal communications and corporate affairs.
Supported all over 50 partners in their marketing efforts.
Handled KPI monitoring, P&L financial statements and budget management and reported directly to NSG HQ.