Paul Randall

• Wrote for clients across diverse industries, including technology, engineering, construction, retail, and IT.
• Created a wide range of B2B content, including whitepapers, web and mobile app copy, blogs, guides, brochures, newsletters, case studies, opinion pieces, award entries, and video scripts.
• Worked with marketing, communications, and PR agencies, drafting stuff from scratch or whipping client-supplied content into shape.
• Acted as the lead writer at Earnest, working on Vodafone’s Software Defined Networking campaign. Drafted a range of content, including the ‘SDN manifesto’, video scripts, blogs, sales primers, and deployment guide. 
• Managed a two-year project for mobile network Three, which involved rewriting over 5,000 pieces of content to support the retail and contact center teams.
• Collaborated with designers, developers and UX designers to iron out the wrinkles in the online support journey.
• Worked as a ghostwriter for Ministry of Stories, a children’s writing charity.
• Clients: Microsoft, Vodafone, Philips Lighting, Thames Water, Expedia, Atos, The Social Element, Kaspersky, Omniture, and Kodak.

Carrot Communications is a PR agency that works with early-stage and fast-growth businesses.

• Produced press releases, opinion pieces, company backgrounders, blog posts, whitepapers, award entries, and surveys.
• Generated original copy ideas that grab the attention of the target audience.