Bianca Smith

Travel Writer

Bianca Smith

Past clients include AIA & Expedia.

Bianca Smith is a content marketer, writer, and website producer with over 15 years of experience with tech, e-commerce, healthcare, retail, and NFP organizations across Australia, the United States, and Canada. She has written a range of content, including website copy, SEO articles, and blog posts. Her past clients include AIA, Expedia, Exchange, Good Shepherd Microfinance, Chirpsy, Melbourne Centre for Financial Studies, and more. As a web manager and producer, she has skills in website builds, SEO and maintenance, WordPress, SharePoint, and Adobe Experience Manager (AEM).

Content WritingContent MarketingContent ProductionCopywritingWeb CopywritingSEO ContentSEO WritingArticle WritingWebsite ManagementCommunity ManagementSocial Media MarketingSocial Media StrategyWordPressSharePointAdobe Experience ManagerblogpSocial Media CopywritingProject Management

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Employment Highlights

Content Marketer, Copywriter, & Website Producer

Independent

July 2009 - Present (16 years 9 months)

Education Highlights

Masters, Communications

RMIT University

September 2014 - June 2015 (9 months)

Graduate Diploma, Public Relations

RMIT University

January 2008 - January 2009 (1 year)

Bachelor of Business Studies, Marketing

Monash University

September 2000 - June 2007 (6 years 9 months)

Portfolio

Resume

Content Marketer, Copywriter, & Website Producer

Independent

July 2009 - Present (16 years 9 months)

Bianca has experience working with tech, e-commerce, healthcare, retail, and NFP organizations across Australia, the United States, and Canada.


As a content producer for MYOB:

  • Optimized the MYOB website and content using Adobe Experience Manager/AEM, UX copywriting, and customer-driven analytics.
  • Delivered an uplift website project using AEM:

As a content and community marketing manager for Riot Art & Craft:

  • Created content to increase brand engagement and sales for the art and craft online retailer.

As a content marketing specialist for CBM Australia:

  • Helped the international aid organization with social media, website production, and blog.

As a content producer for AIA Australia:

  • Hired, via Aquent, for a project-focused contract migrating content with the life and health insurance company's Australian operations.

As a content and communications manager for Good Shepherd Microfinance:

  • Hired to increase loan volumes using digital marketing for a not-for-profit organization providing no and low-interest loans to people on low incomes.
  • Used digital marketing to help the organization achieve the highest loans issued.
  • Grew organic social media reach to 30% of followers.
  • Increased SEO performance over four sites.

As a content specialist for MultiCare:

  • Supported internal communications.

As a content manager for ThriftBooks:

  • Hired via The Creative Group to be the house blogger and social media writer increasing social media engagement and site sales.

Education

Masters, Communications

RMIT University

September 2014 - June 2015 (9 months)

Graduate Diploma, Public Relations

RMIT University

January 2008 - January 2009 (1 year)

Bachelor of Business Studies, Marketing

Monash University

September 2000 - June 2007 (6 years 9 months)