Jul 2009 - Present 16 years 10 months
Content Marketer, Copywriter, & Website Producer
Independent
Bianca has experience working with tech, e-commerce, healthcare, retail, and NFP organizations across Australia, the United States, and Canada.
As a content producer for MYOB:
- Optimized the MYOB website and content using Adobe Experience Manager/AEM, UX copywriting, and customer-driven analytics.
- Delivered an uplift website project using AEM:
As a content and community marketing manager for Riot Art & Craft:
- Created content to increase brand engagement and sales for the art and craft online retailer.
As a content marketing specialist for CBM Australia:
- Helped the international aid organization with social media, website production, and blog.
As a content producer for AIA Australia:
- Hired, via Aquent, for a project-focused contract migrating content with the life and health insurance company's Australian operations.
As a content and communications manager for Good Shepherd Microfinance:
- Hired to increase loan volumes using digital marketing for a not-for-profit organization providing no and low-interest loans to people on low incomes.
- Used digital marketing to help the organization achieve the highest loans issued.
- Grew organic social media reach to 30% of followers.
- Increased SEO performance over four sites.
As a content specialist for MultiCare:
- Supported internal communications.
As a content manager for ThriftBooks:
- Hired via The Creative Group to be the house blogger and social media writer increasing social media engagement and site sales.
