Lucas Toledo
UI/UX Designer

Lucas Toledo

Past clients include Vodafone, Luxoticca, & GSK.
Work with Lucas Work with a UI/UX Designer

About

Lucas Toledo is a UI/UX designer with experience designing websites, mobile apps, and social media apps for companies across a range of industries, from e-commerce, SaaS, fintech, IT, fashion, F&B, and advertising. His clients include Vodafone, Luxottica (Rayban and Arnette), Sensodyne GSK, Amsterdam Schiphol, Corona India, MLDS Cancer Foundation, Aegon, Natuurmonumenten (National Parks), SZW (Government of the Netherlands), Famous Grouse, EDP, Teleperformance, and Belém Art Fest, among others. He is proficient with Adobe Photoshop, Illustrator, After Effects, Final Cut Pro, Axure, Sketch, Zeplin, and more.

Employment

5 roles
Aug 2019 - Present 6 years 9 months
UX Consultant
AlphaWallet

AlphaWallet connects businesses and consumers with the new digital economic infrastructure through tokenization. 

  • Worked to help define product strategy, market fit-research, and user advocacy.
  • Improved the UI/UX of AlphaWallet app, a crypto wallet and showcase for TokenScript, a development framework for full token interactivity and inter-operability.
Apr 2018 - Present 8 years 1 month
UX & Product Design Mentor
Springboard

Springboard is an online school for learning skills in fields like data science, UX design, digital marketing, and business analytics. 

  • Mentored and prepared students for the real-world of product design.
  • Mixed business insights and limitations with course academic theory to help guide better practical UX approaches.
Apr 2018 - Dec 2019 1 year 8 months
Lead UX & Product Designer
SpiderAF

SpiderAF is an ad fraud prevention and analytics software that helps businesses and performance agencies take better decisions and increase media-spend ROI.

  • Worked on app and web advertisers (https://www.spideraf.com/advertisers) as well as for networks and DSPs (https://www.spideraf.com/networks).
  • Conducted UX research and developed UI/UX strategies.
May 2017 - Jan 2018 8 months
Senior Designer
Yarn Factory

Yarn Factory is a social media agency that specializes in Facebook, Instagram, influencer marketing, YouTube, and Google.

  • Provided UX consulting for e-commerce and app clients.
  • Audited sales funnels and mobile app KPIs, using available analytics (Google, Facebook Analytics) to determine issues and provide actionable lists for improving conversions.
Apr 2016 - Apr 2017 1 year
UX & Product Designer
Mozio

Mozio is an app that lets users search, compare, and book their ground transportation anywhere in the world.

  • Contributed to the design and development of its product ecosystem (web and mobile), collaborating with stakeholders, designers, and developers.
  • Redesigned search and book experience, helping increase conversions by approximately 90% over three months.
  • Designed the user experience of the iOS and Android mobile apps (use cases, user flows, wireframes, prototypes, and mockups).
  • Oversaw design-to-code implementation with over 20 developers, through agile methods.
  • Designed multiple internal tools and dashboards.
  • Conducted rapid prototyping with Proto.io and InVision.
  • Created interaction design with Keynote and After Effects.

Education

Jan 2011 - Jun 2012 1 year 5 months
MSc, Persuasive Communication
University of Amsterdam
Jan 2008 - Dec 2010 2 years 11 months
Bachelor's Degree, Advertising & Brand Communication
IADE - Creative University

Portfolio

6 items