Michael Dutton

Michael Dutton is an AI creative director with a background spanning creative studios and in-house teams, including his time at Monks, where he honed his craft across integrated campaigns and digital-first work. He brings hands-on expertise in AI-driven creative workflows, prompt engineering, LLM fine-tuning, and generative AI tools for image, video, and copy production. His experience covers both B2B and B2C environments, having worked with global brands and high-growth unicorns across tech, finance, retail, healthcare, and FMCG. Michael's core strengths lie in translating AI capabilities into scalable creative systems, from concept development and art direction to production automation and team upskilling.