<ul><li>Led the design and execution of the regional digital and social media communications strategy.</li><li>Aimed to be the regional Center of Excellence (CoE) for digital and social media workspace for internal and external communications.</li></ul>

APAC Digital & Social Media Manager

<ul><li>Inspired and developed the organization on marketing skills for today’s consumer, by coaching global and country teams on best practices, industry cases, and expert recommendation.</li><li>Partnered with category brand teams, insights, tech, digital, and PR agencies to define digital strategies for agreed focus brands in specific markets across the globe.</li><li>Strategized, designed, and developed digital assets and content across paid/owned/earned media, from digital brief to final delivery. Assets are driven by KPIs, performance, and media efficacy.</li><li>Represented the Chief Digital Officer (CDO) Engagement Group in APAC, aimed at increasing CDO employees’ engagement (60 people, 6 functions, 5 regional clusters) in the region.</li><li>Developed APAC CDO engagement workshop, making a real impact on engagement; achieved 6x Global Employee Recognition Award in the first 12 months; Accelerator Award – Performance category for India Festival Campaign (top 5 best GSK campaign of the year 2018, best brand campaign).</li></ul>

Global Digital Marketing Manager

<ul><li>Led from scratch the digital transformation of the business, in one of the pioneers and very first 100% digital role within the organization globally.&nbsp;</li><li>Defined, developed, scaled, and delivered digital transformation initiatives, across 15 countries in Asia-Pacific to bring the business at the forefront of digital excellence.</li><li>Identified online opportunities and developed digital strategies for the region, built around the use of analytics and insights, to drive brand preference and usage for Bayer.</li><li>Ensured to have the right talents and people digital skills, aligned with key strategic imperatives, via digital training framework, development, and delivery.</li><li>Led digital innovation projects and teams to explore new business models.</li><li>Drove search, content marketing, social, mobile, CRM, and loyalty campaigns.</li></ul>

APAC Digital Activation Manager

<ul><li>Built an e-learning platform from scratch to deliver innovative training to external customers.</li><li>Led the development and delivery of the regional learning framework, by overseeing training curriculum design, development, and execution of programs.</li><li>Drove the strategy, design, integration, and execution of cloud and e-commerce solutions, including learning management systems, mobile solutions, shopping cart, and online payments.</li><li>Developed the e-learning tool from a pilot to a commercial phase in the Asia Pacific region and then globally, where online training shall become a fully integrated service business unit.</li></ul>

E-Learning Project Coordinator, Global

IP Mirror provides corporate domain management and brand protection services.<ul><li>Drove demand generation and sales conversions through online channels in six countries in Asia.</li><li>Designed and managed the digital marketing efforts that include consumer-facing website initiatives, SEO and SEM, email marketing, social media, and online reputation management.</li><li>Managed the execution of marketing programs offline for the Singapore market, comprising of promotions, direct marketing, events, tradeshows, and public relations (PR).</li><li>Built, implemented, and managed the internal CRM system to improve business operations.</li></ul>

Marketing Executive

Florent Aubry

English (British)

With over eight years of digital marketing experience in Asia-Pacific and global roles, Florent Aubry has been driving the digital acumen of organizations and people capabilities programs across several industries, including consumer healthcare, chemicals, marketing services, cosmetics, and FMCG. He works as an APAC digital and social media manager at Medtronic, leading the design and execution of the regional digital and social media communications strategy. At GSK, he strategized and developed digital assets and content across paid/owned/earned media, from digital brief to final delivery. His experience also includes working for Bayer, L’Oréal, and Euro Media.

Florent Aubry

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