The National Dental Research Institute Singapore has developed a new device to protect dentists and patients from infection during treatment.

Shielding dental professionals and patients.pdf

Elena Owyong

Profile story of a medical social worker.

Singapore Health SH69 Medical Social Worker.pdf

Educational article to encourage patients with Parkinson's Disease to take their medicines on time.

Singapore Health SH69 Parkinsons Disease.pdf

Wrote a profile story of Eastern Health Alliance's Hero Caregivers Award. Article published in Changi General Hospital's newsletter, Caring.

Changi General Hospital's Magazine, Caring

Copyedited a cover story that focuses on a pressing issue in Singapore - an aging population.

National University Hospital's Lifeline Magazine 2017 Issue 1

Provided copyediting for Lifeline, the National University Hospital's corporate newsletter with a circulation of 10,000. The newsletter provides tips to lead a healthier life and covers the latest advancements in healthcare technology.

National University Hospital's Lifeline Magazine 2016 Issue 1

Copyedited all 20 pages of the newsletter in addition to facilitating the photoshoots and managing the budget and delivery timeline.

National University Hospital's Lifeline Magazine 2016 Issue 2

Identified key healthcare trends in Khoo Teck Puat hospital's newsletter.

Khoo Teck Puat Hospital's Newsletter, AHa!

Developed a media release to publicize the launch of National University Hospital's first mobile hearing clinic in Singapore. The launch was reported by The Straits Times, Lianhe Zaobao, Channel News Asia, Channel 8, Channel 5, and Tamil Murasu.

Singapore's First Mobile Hearing Clinic to Screen 8,000

Wrote a feature story on a free after-school program for children and youths from low-income families.

Tote Board Annual Report 2018/2019

Created an article based on an interview with Brisbane Airport's head of media and corporate communications. Published in Asia Duty Free and Travel Retailing Magazine.

New Beginnings at Brisbane Airport

Wrote and published content providing tips for better health.

Trends, Tips, and Ideas to Inspire a Better You

Created a feature story on how a caregiver is supporting fellow caregivers.

Tote Board Annual Report 2018/19

Wrote an article on Chye Thiam Maintenance.

JTC| Making Waste Less Wasteful: Chye Thiam Maintenances Shift to Recover Resources

Crafted an article based on an interview with KrisShop Singapore CEO. Published in Asia Duty Free and Travel Retailing Magazine.

KrisShop CEO: E-commerce Will Far Exceed Inflight Sales in the Next Few Years

Wrote about how a local firm redefines waste management.

Transforming Waste Into Treasure: Local Firm Redefines Waste Management

Created an article on Temasek Polytechnic's (TP) innovation program.

Student-led Ideas for the Industry: Temasek Polytechnics INNOVA Programme

Produced an article based on an interview Lotte's marketing division managing director. Published in Asia Duty Free and Travel Retailing Magazine.

Lotte Duty Free Diversifies Its Customers

Wrote about the first Indonesian director to win at the Cannes Film Festival who now hopes to awe the public with well-crafted cinema.

Wregas Bhanuteja Views Quality As Next Novelty for Cinema Audiences

<ul><li>Developed and implemented media and content strategy to increase NUH’s profile.&nbsp;</li><li>Increased awareness and engagement for NUH’s social media platforms through content creation.</li><li>Exceeded target by increasing the online readership of the corporate newsletter Lifeline by 10% in a year. Also, edited and managed Lifeline, from end-to-end, facilitating photoshoots and interviews, proofreading, and editing.</li><li>Increased awareness and secured extensive media coverage about NUH in mainstream media through media pitching.</li><li>Successfully mitigated the potential negative impact of news stories to uphold NUH’s reputation.</li></ul>

Assistant Manager, Corporate Communications

<p>Yale-NUS College is a liberal arts college in Singapore. It is a collaboration between Yale University and the National University of Singapore.</p><ul><li>Developed the college’s media strategies and managed the president’s communications.&nbsp;</li><li>Increased awareness about the college by writing feature stories for the online corporate newsletter. Elena also developed the style guide for the college’s online communications.&nbsp;&nbsp;</li><li>Actively pitched stories to the media to profile the organization.</li><li>Successfully managed the college’s annual freshmen welcome event for 300 distinguished guests and students.</li><li>Performed copywriting for the President’s speeches and messages to staff.&nbsp;</li></ul>

Assistant Manager, Public Affairs

<p>The Ministry of Culture, Community and Youth is a ministry of the Government of Singapore tasked, from the government's point of view, to "inspire Singaporeans through the arts and sports, strengthen community bonds, and promote volunteerism and philanthropy" in Singapore.</p><ul><li>Managed the ministry’s marketing collaterals and national-level campaigns.&nbsp;</li><li>Led a team of three to manage national-level campaigns, including installations, television and radio programs, collaterals, and social media, costing more than SGD$1 million in the lead-up to SG50.</li><li>Successfully developed, launched, and publicized five walking trails as part of heritage education for secondary school students. Each trail launch had more than 300 participants. The trails received extensive media coverage across all major media outlets.</li><li>Acted as the head of communications for the Staff Welfare Committee, creating internal communication strategies to publicize staff welfare events and encourage participation among internal stakeholders.</li><li>Selected to be part of a ten-member Secretariat team tasked to review the existing Youth Engagement Framework. Recommendations such as the formation of Youth Corps and an autonomous National Youth Council were implemented.</li><li>Won the Ministry of Communication and Information’s Best Innovation Award (Bronze Prize) for a set of heritage trails in 2012.</li></ul>

Assistant Manager

<ul><li>Provided copywriting and content strategy services to medical, healthcare and hospital clients.</li><li>Wrote various content, including social media copy, blog posts, web content, articles, newsletters, and marketing collaterals.&nbsp;</li><li>Helped clients’ articles to rank among the top three positions on the search engine results page (SERP).</li><li>Clients: Mundipharma, Changi General Hospital, Khoo Teck Puat Hospital,&nbsp;JTC, Lazada, Tote Board, e2i, IMDA, Marriott International, and NTUC Income.</li></ul>

Content Strategist & Copywriter

English (British)

Elena Owyong is a copywriter and content strategist specializing in medical, healthcare and hospital content. She writes various content, including social media copy, blog posts, web content, articles, newsletters, and marketing collaterals. Her past clients include Mundipharma, Changi General Hospital, and Khoo Teck Puat Hospital, among others. Elena was also a corporate communications manager at the National University Hospital, where she managed and grew the readership of the healthcare newsletter Lifeline.

Elena Owyong

Portfolio

Shielding dental professionals and patients.pdf

Singapore Health SH69 Medical Social Worker.pdf

Singapore Health SH69 Parkinsons Disease.pdf

Changi General Hospital's Magazine, Caring

National University Hospital's Lifeline Magazine 2017 Issue 1

National University Hospital's Lifeline Magazine 2016 Issue 1

Shielding dental professionals and patients.pdf

Singapore Health SH69 Medical Social Worker.pdf

Singapore Health SH69 Parkinsons Disease.pdf

Changi General Hospital's Magazine, Caring

National University Hospital's Lifeline Magazine 2017 Issue 1

National University Hospital's Lifeline Magazine 2016 Issue 1