Elena Owyong

• Provided copywriting and content strategy services to medical, healthcare and hospital clients.
• Wrote various content, including social media copy, blog posts, web content, articles, newsletters, and marketing collaterals. 
• Helped clients’ articles to rank among the top three positions on the search engine results page (SERP).
• Clients: Mundipharma, Changi General Hospital, Khoo Teck Puat Hospital, JTC, Lazada, Tote Board, e2i, IMDA, Marriott International, and NTUC Income.

• Developed and implemented media and content strategy to increase NUH’s profile. 
• Increased awareness and engagement for NUH’s social media platforms through content creation.
• Exceeded target by increasing the online readership of the corporate newsletter Lifeline by 10% in a year. Also, edited and managed Lifeline, from end-to-end, facilitating photoshoots and interviews, proofreading, and editing.
• Increased awareness and secured extensive media coverage about NUH in mainstream media through media pitching.
• Successfully mitigated the potential negative impact of news stories to uphold NUH’s reputation.

Yale-NUS College is a liberal arts college in Singapore. It is a collaboration between Yale University and the National University of Singapore.

• Developed the college’s media strategies and managed the president’s communications. 
• Increased awareness about the college by writing feature stories for the online corporate newsletter. Elena also developed the style guide for the college’s online communications.  
• Actively pitched stories to the media to profile the organization.
• Successfully managed the college’s annual freshmen welcome event for 300 distinguished guests and students.
• Performed copywriting for the President’s speeches and messages to staff. 

The Ministry of Culture, Community and Youth is a ministry of the Government of Singapore tasked, from the government's point of view, to "inspire Singaporeans through the arts and sports, strengthen community bonds, and promote volunteerism and philanthropy" in Singapore.

• Managed the ministry’s marketing collaterals and national-level campaigns. 
• Led a team of three to manage national-level campaigns, including installations, television and radio programs, collaterals, and social media, costing more than SGD$1 million in the lead-up to SG50.
• Successfully developed, launched, and publicized five walking trails as part of heritage education for secondary school students. Each trail launch had more than 300 participants. The trails received extensive media coverage across all major media outlets.
• Acted as the head of communications for the Staff Welfare Committee, creating internal communication strategies to publicize staff welfare events and encourage participation among internal stakeholders.
• Selected to be part of a ten-member Secretariat team tasked to review the existing Youth Engagement Framework. Recommendations such as the formation of Youth Corps and an autonomous National Youth Council were implemented.
• Won the Ministry of Communication and Information’s Best Innovation Award (Bronze Prize) for a set of heritage trails in 2012.

With a minor in Psychology.