Catherine Chew

Social Media Marketing Expert

Catherine Chew

Past clients include Aviva, adidas, Facebook & Exxon Mobil.

Catherine is an integrated media marketer with a focused interest in social media and digital content with expertise in helping clients to build a presence on social. She has worked with multinational and local brands such as adidas, Facebook INC, MSD, Aviva, Exxon Mobil, Temasek, and Dentsu International. Her technical skills include Google Analytics, social media analytics (Facebook, Instagram, LinkedIn, YouTube), Salesforce, and Salesforce Pardot.

Social Media MarketingDigital MarketingDigital ContentSocial Media StrategyContent MarketingContent CreationCopywritingIntegrated Campaign PlanningSocial Media AnalyticsGoogle AnalyticsData AnalyticsInfluencer MarketingEmail MarketingBudget PlanningClient Relationship ManagementCommunity ManagementCross-Functional TeamsSocial Media Content Creation

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Employment Highlights

Social Media Consultant

Omnicom

May 2021 - Present (4 years 11 months)

Digital Engagement Strategist

Independent

March 2021 - Present (5 years 1 month)

Integrated Media Assistant Manager

Weber Shandwick

April 2019 - March 2021 (1 year 11 months)

Regional Communications & Digital Associate

Dentsu International (APAC)

July 2016 - April 2019 (2 years 9 months)

Education Highlights

Bachelor of Communication (Hons. 2nd Upper), Public Relations & Advertising

Nanyang Technological University

April 2012 - April 2015 (3 years)

Portfolio

Resume

Social Media Consultant

Omnicom

May 2021 - Present (4 years 11 months)

  • Developed and implemented social media strategies for clients across various industries.
  • Managed social media platforms such as Facebook, Instagram, and LinkedIn.

Digital Engagement Strategist

Independent

March 2021 - Present (5 years 1 month)

  • Drove data-driven strategies and compelling story-telling for brands across APAC.
  • Managed go-to-market campaigns across multiple communications and marketing touchpoints.
  • Helped identify and analyze gaps in existing marketing strategies and implementing creative and efficient solutions across digital channels to ensure maximum ROI. 
  • Cultivated and maintained multiple relationships with partners and clients across the region to increase business value.

Integrated Media Assistant Manager

Weber Shandwick

April 2019 - March 2021 (1 year 11 months)

  • Integrated digital marketing across consumer, health, tech, and corporate clients for the region such as adidas, Tinder APAC, MSD Pharma, Temasek, Facebook, Exxon Mobil in SEA, and Aviva.
  • Managed social and digital channel strategy and content creation across Facebook, Instagram, LinkedIn, YouTube, and Websites for adidas, MSD Pharma, Facebook Inc, Aviva, and Exxon Mobil.
  • Supported community management on social media channels, working with internal client teams, e-commerce, and customer support agencies to ensure brand reputation.
  • Maintained and established new relationships with over 100+ influencers across the region as part of influencer marketing programs for all clients mentioned, handling negotiations and contract signing.
  • Oversaw PR campaigns across APAC, overseeing 5+ network agencies, and handling multi-market coordination and briefings from global campaigns to region-specific activations.
  • Conceptualized and managed brand activations spanning consumer and lifestyle events for adidas and Facebook (over 500 people). Coordinated with vendors, events, and media agencies as well as internal and external partners.
  • Analyzed marketing channel performance and research industry trends to ensure digital marketing strategies are optimized.
  • Developed integrated media proposals resulting in several successful new business acquisitions.
  • Involved in adidas’ integrated marketing, effectively developed and executed campaigns that engaged with more than 500,000 people and drove stories worth over SGD 2 million in 10 months.
  • Established Tinder APAC’s hub team based in SG, achieving a 143% increase in PR coverage across ID, TW, TH, and VN within three months of launch (compared to the full year prior).
  • Conceptualized the first Facebook Cafe in SG achieving 1.2 billion reach from online and broadcast media, and 1.3 million reach from the media’s social platforms and social influencers.
  • Managed Temasek’s influencer grassroots campaign to inspire youths during the Covid-19 Circuit Breaker period (exceeded KPIs of video views by 187% and a 10.6% engagement rate on Instagram).

Regional Communications & Digital Associate

Dentsu International (APAC)

July 2016 - April 2019 (2 years 9 months)

  • Conceptualized, developed, and executed public relations campaigns.
  • Worked with senior leadership to promote brand thought leadership in regional business dailies and trade publications.
  • Managed the company’s social media channels in terms of content and strategy (Instagram, Facebook, and LinkedIn).
  • Strategized and managed digital advertising campaigns and spend (Facebook and LinkedIn).
  • Strategized and created content from copy editing to video production.
  • Managed the execution of high-quality and effective brand campaigns to generate new business leads.
  • Managed communications and event ops for Female Foundry, an initiative to help female-led start-ups in the tech space.
  • Supported on crisis management issues.
  • Conceptualized and executed employee engagement initiatives.
  • Worked as part of the core APAC Social Impact team, managed roll-out and communications of regional initiatives, in-charge of content for quarterly CSR newsletter.

Education

Bachelor of Communication (Hons. 2nd Upper), Public Relations & Advertising

Nanyang Technological University

April 2012 - April 2015 (3 years)