Chris Zacharia

About

Chris Zacharia is a conceptual copywriter with advertising experience and a background in editing, content marketing, and journalism. He has created a range of content, from ads to feature-length articles to social media posts, for clients across diverse industries, including education, fintech, insurance, food, hospitality, engineering, photography, and entertainment. Having worked with large advertising agencies like McCann, Leo Burnett, M&CSaatchi, he has written for brands such as P&G, Subway, RMP, and SteelEye, among others. His work has appeared in The Independent, The Handbook, The London Word, and The Guardian.

Employment

6 roles

Apr 2019 - Present 7 years 1 month

Creative Strategist

NICE (Paris)

NICE is a multi-disciplinary, global creative agency specializing in brand development, graphic design, and innovation.

Revitalized a household Proctor & Gamble brand as the project's lead copywriter and brand strategist.
Redesigned the entire brand and product, including creative concepting, strategy, brand positioning, content, and on-pack copy.

Feb 2014 - Present 12 years 3 months

Travel & Food Editor

FLUX

FLUX publishes content across fashion, music, art, film, technology, and culture.

Edited a digital lifestyle publication, receiving 700,000 page impressions a month.
Managed a team of six writers, developing content, creating native advertising for clients, and publishing articles.
Planned editorial strategy, increased digital engagement, and reviewed the latest restaurants and bars.

Jan 2018 - Mar 2019 1 year 2 months

Copywriter

London School of Economics

Designed and executed a content marketing strategy for LSE’s business school.
Developed outdoor advertising campaigns for the school’s MSc programs.

Apr 2018 - Oct 2018 6 months

Copywriter

Project Imagine

Project Imagine’s aim is to bring true innovation in financial services alongside financial education.

Concepted a content marketing strategy for dozens, a new digital banking app, developing the brand’s tone of voice and advertising style.
Created copy to tell stories which genuinely reflect the feelings behind spending, saving, and investing.

Apr 2017 - Oct 2017 6 months

Copywriter

Free Partners

Free Partners is a brand and communications agency in central London, working with business owners and marketing professionals in and around the insurance sector.

Created and managed content marketing campaigns for financial market clients.
Developed, pitched, and wrote content marketing for RMP insurance.
Created and wrote the website copy for SteelEye, a compliance technology.

May 2016 - Apr 2017 11 months

Creative

McCann London

Developed TV, print, and digital advertising for clients like Nestle, Subway and Microsoft.
Wrote and produced a series of radio advertisements for Subway.
Led the composition of Nestle Cereal’s social calendar.
Created and executed a new television advertising campaign for Nestle’s Purina brands in the pet food market, including Felix, Gourmet, and Bakers.