Jenny Tai
Content Writer

Jenny Tai

Past clients include Nestlé and OCBC Bank.
Work with Jenny Work with a Content Writer

About

Jenny Tai is an experienced content writer covering parenting and lifestyle topics for various brands and media, including Nestlé, OCBC Bank, Mediacorp, MindChamps and So Drama! Entertainment. She has written and edited content for the relaunched website of a glamorous camping resort and created marketing collateral from the stakeholders and founders bios, to press releases and pitched emails and operations manual. Her experience also includes visual strategy, creative direction, and UX design. At Penguin Random House, Jenny has edited best-selling books and user-friendly app copies.

Employment

4 roles
Jun 2014 - Present 11 years 11 months
Content Writer
Independent
  • Wrote parenting, local news, and lifestyle content for So Drama! Entertainment.
  • Designed video-friendly how-to projects for the launch of the media company’s new lifestyle website, Wonderwall.
  • Created parenting articles for clients including OCBC Bank and Income.
  • Generated shareable original content and photography for Mediacorp.
  • Wrote lifestyle articles, sponsored content campaigns, and interviews published on Today Online, Toggle.sg, Mother & Baby, and SmartParents; a single feature for Toggle.sg garnered almost 12,000 page views on its first day.
  • Drove MindChamps digital marketing communications initiatives and engaged stakeholders through content development and SEO articles for a corporate blog, website and content syndication partners.
  • Pitched and wrote own column and articles that had almost 500 Facebook likes and 250 shares which has the most out of any articles by the publication for New Age Consulting.
  • Delivered campaigns for major clients including Gleneagles Hospital, Pigeon and Nestlé.
Aug 2018 - Jan 2019 5 months
Marketing Manager
The Hidden Valley Resort

The Hidden Valley Resort is a glamorous camping startup resort in Singapore.

  • Developed marketing and promotion plans and managed the relaunch of the website.
  • Produced and edited all content and oversaw the project from the planning stage through its successful launch.
  • Collaborated with a team of UX designers and SEO specialists while liaising with board members.
  • Wrote marketing collateral and managed content strategy and branding.
Sep 2012 - Dec 2013 1 year 3 months
Editorial Assistant
Little, Brown & Company (Hachette Book Group USA)

Little, Brown and Company is a publishing company that has published fiction and nonfiction by many of America's finest writers.

  • Demonstrated excellent project management skills by driving a broad range of #1 New York Times bestsellers from manuscript stage through publication and beyond, including acquisition, copy editing, design, and production stages.
  • Handled effective marketing activities, including author events and book launches, copywriting of marketing and publicity materials, and building authors’ online presence to drive marketing success.
  • Managed stakeholders, prepared profit and loss reports and sales reports for department heads, conducted checkpoint meetings and handled project communications with external suppliers and all levels of internal staff.
  • Wrote catalog and cover copy, proposal reports, newsletters, fact sheets, gratis letters and book endorsement requests.
  • Built and maintained an established network of agent and author relationships.
Aug 2012 - Jan 2013 5 months
Editor for Penguin Classics Poetry App
Penguin Random House

Penguin Random House is an adult and children's trade book publisher aiming to foster a universal passion for reading by partnering with authors to help create stories and communicate ideas that inform, entertain, and inspire, and to connect them with readers everywhere.

  • Selected 100 iconic poems for Poems By Heart, a poetry memorization game app, named one of Apple's “App Store Best of the Year.”
  • Provided project management role encompassed project planning, content strategy, resource management and project board meetings to optimize editorial process and workflow.
  • Created all editorial content including effective and user-friendly app copy.
  • Provided market research and consulted poetry experts and literary communities.

Education

Bachelor of Science, English
New York University

Portfolio

22 items