Christian Francis

Led the development of a consumer and channel-focused, global marketing organization to drive growth and position Pentair as the brand leader in pool solutions. Built a digital marketing discipline and high-performance team, developed and delivered growth strategies, and implemented sustainable, standard practices around digital marketing and new channel strategies.

Leveraged digital marketing tools and tactics to drive lead generation and conversion. Built channel (B2B2C) marketing strategies to create demand across the channels as well as implemented new product launch strategies and processes to accelerate commercial results. Developed compelling customer-centric content to support social media, trade shows, collateral, pricing, new channel programs and to drive profitable growth.

Responsible for enterprise-wide consumer marketing. Built McClatchy’s Corporate Marketing division that works with McClatchy's 30 properties nationwide on digital marketing programs to deliver value for its multi-site operations across the enterprise and supports the company’s annual digital revenue growth initiatives. Advised executive leadership team primarily on the digital transformation to better position the company as the leading innovative digital media organization. Managed vendor relations and helped brands grow audience and revenue goals, including one of the first on-demand mobile marketplaces. Co-created the national marketing agency ‘excelerate Digital’ for the company. Set new strategic directions, and managed operating and capital budgets.

Headed marketing and lead generation efforts, increasing overall lead funnel and sales growth while readying Bergner Media for ultimate sale to PE firm. Advanced the firm’s marketing infrastructure and comprehensive marketing communications strategy aligned with the firm’s digitally driven growth plan. Led the firm’s collective efforts to build Bergner Media’s brand equity, increased brand awareness, and implemented go-to-market strategies that drove ROI-positive results.

Held direct responsibility for managing consumer acquisition and marketing communications team. Built and scaled strategic marketing campaigns to maximize efficient user acquisition. Collaborated with key account management, supply chain, and advertising & marketing agency vendors on search engine marketing, social media, display, and programmatic campaigns as well as mobile app management. Worked closely with Executive Leadership Team and strategic partners to conceptualize, implement, manage, optimize, and report on strategic initiatives to improve ROI. Leveraged analytics and digital tools to profitably grow customer relationships.